الصفحة 1
الصفحة 1
Young consumer behaviour : A research companion
Young consumer behaviour: A research companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.
Waseet = وسيط
Due to the advancement of civilization and the increasing specialization in various fields, the search for solutions to organize and facilitate the access to specialized services has become a pressing necessity. Competition in the business market has increased, and the dispersion of unreliable resources and services has led to significant challenges in choosing the appropriate services for consumers' needs. On the other hand, advertising and promotions have escalated, making it difficult for service providers, whether organizations or individuals, to effectively reach their target audience. This makes the need for more specialized service platforms more urgent, as they provide a reliable and organized environment for both seekers and providers alike. These platforms offer a diverse range of specialized services in an organized and structured manner, while providing mechanisms for evaluating the services and offering guidance by the customers. Thus, they facilitate the search and selection process for customers, as well as help in building a good reputation for service providers and increasing future job opportunities
Visual Communication : Insights and Strategies
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers. This important book: Reveals how to analyze visual imagery / Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained / Combines research, theory, and professional practice of visual communication
Vision Company : شركة تصميم داخلي وإعلان
تم اختيارالمشروع نظراً لانتشار ثقافة المصمم الداخلي التي لم تكن معروفة سابقا بحيث أصبح تقع مسؤولية على عاتقه لتوفير الجو المناسب للفراغ أما عن التصميم الإعلاني فيحتاج أي تصميم قوي إلى قاعدة تسويقية متينة حتى يصل هذا التصميم إلى أكبر عدد ممكن من العملاء ويهدف إلى جمع أكبر عدد ممكن من المصممين باختصارات مختلفة في مكان واحد لخلق بيئة تفاعلية إبداعية.
Video marketing : Create engaging video campaigns to drive brand growth and sales
Provides step-by-step guidance for creating and activating effective video marketing and measuring its success / Shows how to create and edit video campaigns for all budgets, including DIY approaches using DSLRs and smartphones / Contains case studies and examples from well-known international brands including adidas, Kleenex, and Red Bull
Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.
The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “silver market”, the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
The Routledge Companion to Corporate Branding
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture.
The Psychology of Silicon Valley : Ethical Threats and Emotional Unintelligence in the Tech Industry
Explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech capital of the world, Silicon Valley, and the sector it represents. In an era where the reach and influence of a single industry has the potential to define the future of our world, it has become apparent just how little we know about the organizations driving these changes. The Psychology of Silicon Valley offers a revealing look inside the mind of world’s most influential industry and how the identity, culture, myths, and motivations of Big Tech are harming society.
The impact of social responsibility activities disclosure on financial performance
This research was aimed to explain the impact of CSR activities on companies financial performance. To achieve that goal, the research depended on practical study; by extracting an actual data for the years (2016) to (2020) of (9) companies’ financial reports from the Listed companies at Damascus Securities Exchange (DSE), that data were about for the following companies: Syrian Kuwaiti insurance, United insurance, Al-ahliah lilnqal, United publishing advertising and marketing, Nama, Bank BEMO, Bank Al-Arabi, Badia Cement, Al-Ahlia Oils.
The Hands-On Guide for Science Communicators : A Step-by-Step Approach to Public Outreach
This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more.
The Graphic Designer's Guide to Portfolio Design
Landing a job in graphic design or multimedia starts with the creation of a portfolio that showcases a student's best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book helps students successfully transition from design student to design professional. Now fully updated, it is the only guide to creating job-winning print-based and digital portfolios specifically for graphic designers.
The Fuzzification of Systems : The Genesis of Fuzzy Set Theory and its Initial Applications - Developments up to the 1970s
In 1965 Lotfi Zadeh, a professor of electrical engineering at the University of California in Berkeley, published the first of his papers on his new Fuzzy Set Theory. Since the 1980s this mathematical theory of "unsharp amounts" has been applied in many different fields with great success. The word "fuzzy" has also become very well-known among non-scientists thanks to extensive advertising campaigns for fuzzy-controlled household appliances and to their prominent presence in the media, first in Japan and then in other countries. On the other hand, the story of how Fuzzy Set Theory and its earliest applications originated remains largely unknown. In this book, the history of Fuzzy Set Theory and the ways it was first used are incorporated into the history of 20th century science and technology. Influences from philosophy, system theory and cybernetics stemming from the earliest part of the 20th century are considered along
The Fundamentals of Graphic Design
Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
The effect of advertising on consumer purchasing behavior using social media
Clarify the role of advertising on the purchasing behavior of consumers to achieve the goal in measuring the statement of the impact of advertising on the purchasing behavior of consumers. The impact of advertising for the businesses and the country is relevant. Its implicit and automatic processes lead to the consumer behavior process, and it reveals the hidden knowledge of the behavior of the consumer. And This research describes in detail the procedures followed as objectives of the study, through a description of the research approach used, the study community, its sample, a description of the measurement tool and the procedures used to verify its sincerity and stability and how it
The digital marketing handbook : Deliver powerful digital campaigns
Guides the reader step by step through building, implementing and optimizing the components of digital marketing such as SEO, social media content, paid search and display advertising. Features practical tips, examples from brands including Google and Amazon, platform recommendations and common pitfalls to watch out for
The 4th International Conference on Exotic Nuclei and Atomic Masses ; Refereed and Selected Contributions
This book about The Fourth International Conference on Exotic Nuclei and Atomic Masses (ENAM’04) was held on September12-16, 2004 at , USA and was organized by the Physics Division at Oak Ridge National Laboratory (ORNL). More than 125 oral presentations were made including 38 invited, 49 contributed and 43 short “poster advertising” talks. Over160 posters were on display during the meeting.
Strategic creativity : A business field guide to advertising, branding, and design
Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time.
Storytelling : Branding in Practice
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally
Sourcing of Services : International Aspects and Complex Categories
Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, the author seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective. The case study illustrates that the measures taken against an initially problematic situation in the purchase of advertising agency services correspond with the theoretically identified solution mechanisms.
