الصفحة 7
الصفحة 7
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Neuroeconomia, neuromarketing e processi decisionali = Neuroeconomics, neuromarketing and decision-making processes

The book covers a sector, that of the application of modern neuroscience techniques to the fields of economics and marketing, recently born and of great interest to the public, to advertisers as well as to neuroscience scholars. The book presents, in plain language and not for experts in the field, the structure and functioning of the brain (as it is known today) during human decision-making processes. Of interest is the analysis of how the different neuronal systems within the brain can cooperate with each other in generating decisions. All this simple physiological treatment is inserted in the context of the analysis of brain activity while watching commercial clips. In the original study presented in this book, the variables involved were those related to the recall of television advertising in a sample of normal young subjects. This study is simply the first that is carried out of this type in Italy and will be intended to be a reference point for subsequent studies in the sector.

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Neurodegeneration in Multiple Sclerosis

In multiple sclerosis (MS), conventional magnetic resonance imaging (cMRI) has proved to be a valuable tool to increase diagnostic reliability and to monitor the efficacy of experimental treatment. However, cMRI has limited specificity and accuracy as to the most disabling aspects of the MS pathology, known to occur in and outside macroscopic lesions. Modern quantitative MR techniques have the potential to overcome the limitations of cMRI, and their application is dramatically changing our understanding of how MS causes irreversible disability.

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Neural Networks and Sea Time Series : Reconstruction and Extreme-Event Analysis

This book, a careful blend of theory and applications, is an excellent introduction to the use of ANN, which may encourage readers to try analogous approaches in other important application areas. Researchers, practitioners, and advanced graduate students in neural networks, hydraulic and marine engineering, prediction theory, and data analysis will benefit from the results and novel ideas presented in this useful resource.

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Neural Nets ; 16th Italian Workshop on Neural Nets, WIRN 2005, International workshop on natural and artificial immune systems, NAIS 2005, Vietri sul Mare, Italy, June 8-11, 2005, Revised Selected Papers

This book constitutes the thoroughly refereed postproceedings of the 16th Italian Workshop on Neural Nets, WIRN 2005, as well as the satellite International Workshop on Natural and Artificial Immune Systems, NAIS 2005, held in Vietri sul Mare, Italy in June 2005. The 41 revised papers presented together with a lecture by the winner of the Premio Caianiello award were carefully reviewed and improved during two rounds of selection and refereeing.

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Neural Information Processing ; Vol. 4233 ; 13th International Conference, ICONIP 2006, Hong Kong, China, October 3-6, 2006, Proceedings, Part II

The three volume set LNCS 4232, LNCS 4233, and LNCS 4234 constitutes the refereed proceedings of the 13th International Conference on Neural Information Processing, ICONIP 2006, held in Hong Kong, China in October 2006. The 386 revised full papers presented were carefully reviewed and selected from 1175 submissions.

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Neural Information Processing ; 14th International Conference, ICONIP 2007, Kitakyushu, Japan, November 13-16, 2007, Revised Selected Papers, Part II

The 228 revised full papers presented were carefully reviewed and selected from numerous ordinary paper submissions and 15 special organized sessions. The 116 papers of the first volume are organized in topical sections on computational neuroscience, learning and memory, neural network models ,supervised /unsupervised/reinforcement learning, statistical learning algorithms, optimization algorithms, novel algorithms, as well as motor control and vision. The second volume contains 112 contributions related to statistical and pattern recognition algorithms, neuromorphic hardware and implementations, robotics, data mining and knowledge discovery, real world applications, cognitive and hybrid intelligent systems, bioinformatics, neuroinformatics, brain-conputer interfaces, and novel approaches.

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Neural Information Processing ; 14th International Conference, ICONIP 2007, Kitakyushu, Japan, November 13-16, 2007, Revised Selected Papers, Part I

The 228 revised full papers presented were carefully reviewed and selected from numerous ordinary paper submissions and 15 special organized sessions. The 116 papers of the first volume are organized in topical sections on computational neuroscience, learning and memory, neural network models, supervised/unsupervised/reinforcement learning, statistical learning algorithms, optimization algorithms, novel algorithms, as well as motor control and vision. The second volume contains 112 contributions related to statistical and pattern recognition algorithms, neuromorphic hardware and implementations, robotics, data mining and knowledge discovery, real world applications, cognitive and hybrid intelligent systems, bioinformatics, neuroinformatics, brain-conputer interfaces, and novel approaches.

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NETWORKING 2008 Ad Hoc and Sensor Networks, Wireless Networks, Next Generation Internet ; 7th International IFIP-TC6 Networking Conference Singapore, May 5-9, 2008 Proceedings

The 82 revised full papers were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections on ad hoc and sensor networks: design and optimization, MAC protocol, overlay networking, and routing; next generation internet: authentication, modeling and performance evaluation, multicast, network measurement and testbed, optical networks, peer-to-peer and overlay networking, peer-to-peer services, QoS, routing, security, traffic engineering, and transport protocols; wireless networks: MAC performance, mesh networks, and mixed networks.

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NETWORKING 2005. Networking Technologies, Services, and Protocols ; Performance of Computer and Communication Networks ; Mobile and Wireless Communications Systems ; 4th International IFIP-TC6 Networking Conference, Waterloo, Canada, May 2-6, 2005, Proceedings

This book constitutes the refereed proceedings of the 4th International IFIP-TC6 Networking Conference, NETWORKING 2005, held in Waterloo, Canada in May 2005. The 105 revised full papers and 36 posters were carefully reviewed and selected from 430 submissions. The papers are organized in topical sections on peer-to-peer networks, Internet protocols, wireless security, network security, wireless performance, network service support, network modeling and simulation, wireless LAN, optical networks, Internet performance and Web applications, ad-hoc networks, adaptive networks, radio resource management, Internet routing, queuing models, monitoring, network management, sensor networks, overlay multicast, QoS, wirless scheduling, multicast traffic management and engineering, mobility management, bandwith management, DCMA, and wireless resource management.

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Network-Based Information Systems ; 2nd International Conference, NBiS 2008, Turin, Italy, September 1-5, 2008. Proceedings

Constitutes the refereed proceedings of the Second International Conference on Network-Based Information Systems, NBIS 2008, held in Turin, Italy, September 1-5, 2008 in conjunction with Dexa 2008.The 32 revised full papers presented were carefully reviewed and selected from 81 submissions. The papers are organized in topical sections on wireless networks; heterogeneous networks; ad hoc networks; P2P, grid and internet computing; ad hoc and sensor networks; intelligent algorithms and systems; secure systems and applicatinos as well as network tools and architectures.

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Network and Parallel Computing ; IFIP International Conference, NPC 2008, Shanghai, China, October 18-20, 2008. Proceedings

This book constitutes the refereed proceedings of the IFIP International Conference on Network and Parallel Computing, NPC 2008, held in Shanghai, China in October 2008.The 32 revised full papers presented were carefully selected from over 140 submissions. The papers are organized in topical sections on network technologies; network applications; network and parallel architectures; parallel and distributed software.

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Netter's head and neck anatomy for dentistry

A concise and highly visual guide to clinically relevant anatomy for dentistry, as well as a valuable resource for any healthcare professional interested in head and neck anatomy, Netter's Head and Neck Anatomy for Dentistry, 4th Edition, is an ideal text/atlas for class and exam preparation, as well as a quick review in professional practice.

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Net Neutrality or Net Neutering : Should Broadband Internet Services Be Regulated

The subject of this book – whether or not to extend traditional telecommunications regulation to high-speed or "broadband" access to the Internet – is perhaps the most important issue now facing the Federal Communications Commission. The issue is also very contentious, with influential economic interests as well as academics on both sides of the question. Content providers – Microsoft and Amazon, for instance – argue that broadband providers should be treated as common carriers, required to transmit all content in a nondiscriminatory way. The broadband providers – the telephone and cable companies – argue that no bottleneck monopoly exists to justify such regulation and that, if imposed, it would stifle development of the Internet.

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Nephrology Worldwide

This book presents contributions from leading international experts in the field of nephrology. Each chapter is independent and discusses nephrology in the author’s country, including the history of nephrology development, kidney disease epidemiology, clinical nephrology, dialysis practice in acute and chronic renal failure settings (hemodialysis, hemodiafiltration, peritoneal dialysis), pediatric nephrology, and kidney transplantation. In addition, the book covers topics such as the job market for nephrologists, reimbursement, nephrology education, and the number of professionals in the private and public sectors.

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Neoproterozoic Geobiology and Paleobiology

The Neoproterozoic Era (1000-542 million years ago) is a geological period of dramatic climatic change and important evolutionary innovations. Repeated glaciations of unusual magnitude occurred throughout this tumultuous interval, and various eukaryotic clades independently achieved multicellularity, becoming more complex, abundant, and diverse at its termination. Animals made their first debut in the Neoproterozoic too. The intricate interaction among these geological and biological events is a centrepiece of Earth system history, and has been the focus of geobiological investigations in recent decades. The purpose of this volume is to present a sample of views and visions among some of the growing numbers of Neoproterozoic workers. The contributions represent a cross section of recent insights into the field of Neoproterozoic geobiology.

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Neonatal Pain : Suffering, Pain and Risk of Brain Damage in the Fetus and Newborn

Until the 1980s it was denied that fetuses and neonates feel pain. With the advent of a deeper understanding of the pathophysiology and new diagnostic tools, the last 30 years have seen great developments in this field. This volume aims to give an overview of current knowledge in the field.

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Negotiation, auctions, and market engineering ; International Seminar, Dagstuhl Castle, Germany, November 12-17, 2006, Revised Selected Papers

This book contains a selection of papers presented at the International Seminar "Negotiation and Market Engineering", held at Dagstuhl Castle, Germany, in November 2006.The 17 revised full papers presented in this volume were carefully selected and reviewed after the seminar. The papers deal with the complexity of negotiations, auctions, and markets as economic, social, and IT systems. The authors give a broad overview on the major issues to be addressed and the methodologies used to approach them, covering highly interdisciplinary research from computer science, economics, business administration, and mathematics.

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Nature-Based Flood Risk Management on Private Land : Disciplinary Perspectives on a Multidisciplinary Challenge

This book addresses the various disciplinary aspects of nature-based solutions in flood risk management on private land. In recent decades, water management has been moving towards nature-based solutions. These are assumed to be much more multi-purpose than traditional “grey infrastructures” and seem to be regarded as a panacea for many environmental issues. At the same time, such measures require more – and mostly privately owned – land and more diverse stakeholder involvement than traditional (grey) engineering approaches. They also present challenges related to different disciplines. Nature-based solutions for flood risk management not only require technical expertise, but also call for interdisciplinary insights from land-use planning, economics, property rights, sociology, landscape planning, ecology, hydrology, agriculture and other disciplines to address the challenges of implementing them. Ultimately, nature-based flood risk management is a multi-disciplinary endeavor.

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Nature by Design : The Practice of Biophilic Design

Describes the basic principles, practices, and options for successfully implementing biophilic design. He shows us what is—and isn’t—good biophilic design using examples of workplaces, healthcare facilities, schools, commercial centers, religious structures, and hospitality settings. This book will to appeal to architects, designers, engineers, scholars of human evolutionary biology, and—with more than one hundred striking images of designs—anyone interested in nature‑inspired spaces.

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Natural Skincare Cosmetics

Aging skin is suffering of decrease pigment-containing cells and overproduction of melanin in the skin, also changes in the connective tissue reduce the skin's strength and elasticity. Over the last 20 years, clinical and laboratory studies have identified the benefits of an array of natural ingredients for skin care. A variety of skin care products exist in today’s marketplace. They fulfill a variety of functions by either acting directly on the skin (e.g., moisturizers) or being a cosmetically elegant vehicle for the delivery of specific active ingredients (e.g., sunscreens or antipruritic or antiacne medicaments). Certain ingredients used in cosmeceuticals may be claimed to be therapeutic for common skin diseases. These ingredients are regulated as over the counter (OTC) drug monographs for acne, dermatitis/psoriasis, skin protectant, topical analgesia and sunscreens, by the Food and Drug Administration (FDA)

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