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الصفحة 5
Channel strategies and marketing mix in a connected world
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing.
Blockchain and Other Emerging Technologies for Digital Business Strategies
Aims to explore the aspects of strategic leadership in a digital context together with the cyber-physical relationships whilst performing business activities. Furthermore, this book looks to investigate the interactions from both the organization strategy including the cross-functional actors/stakeholders whom are operating within the organization and the various characteristics of operating in a cyber secure ecosystem.
Asset prices, booms and recessions : Financial economics from a dynamic perspective
Studies the interaction of the financial market, economic activity and the macroeconomy from a dynamic perspective. The financial market to be studied here encompasses the money and bond market, credit market, stock market and foreign exchange market. Economic activity is described by the activity of firms, banks, households, governments and countries. The book shows how economic activity affects asset prices and the financial market and how asset prices and financial market volatility feed back to economic activity. The focus in this book is on theories, dynamic models and empirical evidence.
Agent-based computational modelling : Applications in demography, social, economic and environmental sciences
The present book describes the methodology to set up agent-based models and to study emerging patterns in complex adaptive systems resulting from multi-agent interaction. It offers the application of agent-based models in demography, social and economic sciences and environmental sciences. It presents and combines different approaches how to implement agent-based computational models and tools in an integrative manner that can be extended to other cases.
Architectures of sound
Architects are used to designing visually. In order to expand their basic design tools, this book explores the interactions between sound, space, hearing, and architecture. To this end, the author uses contemporary and historic buildings and projects, but also fictional, philosophical, and theoretical approaches – the idea is not only to define sound as a source, but also as an instrument of architectural space.
Mathematical Modeling for the Life Sciences
Proposing a wide range of mathematical models that are currently used in life sciences may be regarded as a challenge, and that is precisely the challenge that this book takes up. Of course this panoramic study does not claim to offer a detailed and exhaustive view of the many interactions between mathematical models and life sciences. This textbook provides a general overview of realistic mathematical models in life sciences, considering both deterministic and stochastic models and covering dynamical systems, game theory, stochastic processes and statistical methods. Each mathematical model is explained and illustrated individually with an appropriate biological example. Finally three appendices on ordinary differential equations, evolution equations, and probability are added to make it possible to read this book independently of other literature.
Maritime Spatial Planning : past, present, future
This book is the first comprehensive overview of maritime spatial planning. Situated at the intersection between theory and practice, the volume draws together several strands of interdisciplinary research, reflecting on the history of MSP as well as examining current practice and looking towards the future. The authors and contributors examine MSP from disciplines as diverse as geography, urban planning, political science, natural science, sociology and education; reflecting the growing critical engagement with MSP in many academic fields. This innovative and pioneering volume will be of interest and value to students and scholars of maritime spatial planning, as well as planners and practitioners.
Marine Surface Films : Chemical Characteristics, Influence on Air-Sea Interactions and Remote Sensing
Since the late 1960s, various groups have investigated the influence of marine surface films on mechanisms dominating energy and mass transfer across the ocean/atmosphere interface. However, a compendium summarizing the state-of-the-art research in this field is still missing. The book fills this gap and transfers the accumulated knowledge to the scientific community. After a brief historical chapter basic chemical insights are presented, followed by theoretical and experimental approaches carried out in laboratory facilities. Air-sea interaction experiments are then described and finally, remote sensing applications with sea slicks and crude oil spills are presented.
Mapping selfies and memes as Touch
This book offers a rich and nuanced analysis of digitally networked socialities as culturally meaningful relationships of Touch. Focusing on the ways Touch is practised in everyday social interactions serves as a basis for understanding how Touch is multiply significant – physically, emotionally, intellectually and politically. Fiona Andreallo initiates a map of the fundamentals of Touch and how they can be considered for future research in considering digitally networked cultures. This map also serves as a basis for closely examining selfies and memes.
Map-based Mobile Services : Design, Interaction and Usability
It addresses methods and techniques for topics that range from design and rendering, context modelling, personalisation, multimodal interaction to usability test. Instead of striving for a seamless coverage of all essential theoretical and technical issues with an equal depth and extent, we attempt to pinpoint a number of research highlights and representative development activities at universities, research institutions and so- ware industry. The operational prototypes and platforms reported in the book are on the one hand outcome and feasibility proof of various approaches. On the other hand, they serve as a new starting point for the refinement of user interfaces and iterative usability tests.
Managing Protected Areas in Central and Eastern Europe Under Climate Change
Addresses the need for sharing knowledge and experience in the field of biodiversity conservation and climate change. There is an urgent need to build capacity in protected areas to monitor, assess, manage and report the effects of climate change and their interaction with other pressures. The contributors identify barriers to the adaptation of conservation management, such as the mismatch between planning reality and the decision context at site level. Short and vivid descriptions of case studies, drawn from investigation areas all over Central and Eastern Europe, illustrate both the local impacts of climate change and their consequences for future management.
Magnetohydrodynamics : Historical Evolution and Trends
Magnetohydrodynamics (MHD) studies the interaction between the flow of an electrically conducting fluid and magnetic fields. It involves such diverse topics as the evolution and dynamics of astrophysical objects, thermonuclear fusion, metallurgy and semiconductor crystal growth, etc. Although the first ideas in magnetohydrodynamics appeared at the beginning of the last century, the "explosion" in theoretical and experimental studies occurred in the 1950s-60s. This state-of-the-art book aims at revising the evolution of ideas in various branches of magnetohydrodynamics (astrophysics, earth and solar dynamos, plasmas, MHD turbulence and liquid metals) and reviews current trends and challenges.
Magnetic Functions Beyond the Spin-Hamiltonian
Using the spin-Hamiltonian formalism the magnetic parameters are introduced through the components of the Lambda-tensor involving only the matrix elements of the angular momentum operator. The energy levels for a variety of spins are generated and the modeling of the magnetization, the magnetic susceptibility and the heat capacity is done. Theoretical formulae necessary in performing the energy level calculations for a multi-term system are prepared with the help of the irreducible tensor operator approach. The goal of the programming lies in the fact that the entire relevant matrix elements (electron repulsion, crystal field, spin-orbit interaction, orbital-Zeeman, and spin-Zeeman operators) are evaluated in the basis set of free-atom terms. The modeling of the zero-field splitting is done at three levels of sophistication. The spin-Hamiltonian formalism offers simple formulae for the magnetic parameters by evaluating the matrix elements of the angular momentum operator in the basis set of the crystal-field terms. The magnetic functions for dn complexes are modeled for a wide range of the crystal-field strengths.
Low Power Uwb Cmos Radar Sensors
Low Power UWB CMOS Radar Sensors deals with the problem of designing low cost CMOS radar sensors. The radar sensor uses UWB signals in order to obtain a reasonable target separation capability, while maintaining a maximum signal frequency below 2 GHz. This maximum frequency value is well within the reach of current CMOS technologies. The use of UWB signals means that most of the methodologies used in the design of circuits and systems that process narrow band signals, can no longer be applied. Low Power UWB CMOS Radar Sensors provides an analysis between the interaction of UWB signals, the antennas and the processing circuits.
Local-Moment Ferromagnets : Unique Properties for Modern Applications
Some ferromagnetic materials with localized magnetic moments have become a hot topic in modern solid-state physics because of their potential applications, e.g. in spintronic devices. The magnetic systems of interest comprise diluted magnetic semiconductors and half-metallic ferromagnets. Like conventional concentrated local-moment systems, they are characterized by an exchange interaction between localized magnetic moments and quasi-free charge carriers. The current research on local-moment ferromagnetism is reviewed in a tutorial style by leading experts in this field. Experimentalists present the latest approaches to characterize the unique material properties, and theoreticians propose definitive ideas to explain the observed phenomena. Students and researches alike will benefit from this status report.
LMI Approach to Analysis and Control of Takagi-Sugeno Fuzzy Systems with Time Delay
A fuzzy system is, in a very broad sense, any fuzzy logic-based system where fuzzy logic can be used either asthebasisfor the representation of different forms of system knowledge or the model for the interactions and relationships among the system variables. Fuzzy systems have proven to be an important tool for modeling complex systems for which, due to complexity or imprecision, classical tools are unsuccessful. There have been diverse fields of applications of fuzzy technology from medicine to management, from engineering to behavioral science, from vehicle control to computational linguistics, and so on. Fuzzy modeling is a conjunction to understand the s- tem’s behavior and build useful mathematical models. Different types of fuzzy models have been proposed in the literature, among which the Takagi-Sugeno (T-S) fuzzy model is a rule-based one suitable for the accurate approximation and identi?cation of a wide class of nonlinear systems.
Living with Disfigurement in Early Medieval Europe
Examines social and medical responses to the disfigured face in early medieval Europe, arguing that the study of head and facial injuries can offer a new contribution to the history of early medieval medicine and culture, as well as exploring the language of violence and social interactions. Despite the prevalence of warfare and conflict in early medieval society, and a veritable industry of medieval historians studying it, there has in fact been very little attention paid to the subject of head wounds and facial damage in the course of war and/or punitive justice. The impact of acquired disfigurement —for the individual, and for her or his family and community—is barely registered, and only recently has there been any attempt to explore the question of how damaged tissue and bone might be treated medically or surgically..
Links between geological processes, microbial activities & evolution of life : Microbes and geology
Microbial activities influence water-rock interaction processes and chemical transport between the major geochemical reservoirs and the formation/transformation of minerals and rocks, whereas geological processes and geochemical controls influence the microbial ecology in extreme environments. How biological activity influences geological processes and what role these processes played in the geological evolution of the Earth are fundamental questions.
Lines of Inquiry in Mathematical Modelling Research in Education
The book addresses the “balancing act” between developing students’ modelling skills on the one hand, and using modelling to help them learn mathematics on the other, which arises from the integration of modelling into classrooms. In addition the book highlights professional learning and development for in-service teachers, particularly in systems where the introduction of modelling into curricula means reassessing how mathematics is taught.
Lectures on Quantum Gravity
A primary goal was to foster interaction and communication between participants from different cultures, both in the layman’s sense of the term and in terms of approaches to quantum gravity. We hope that the links formed by students and the school will persist throughout their professional lives, continuing to promote interaction and the essential exchange of ideas that drives research forward. This volume contains improved and updated versions of the lectures given at the School. It has been prepared both as a reminder for the participants, and so that these pedagogical introductions can be made available to others who were unable to attend. We expect them to serve students of all ages well.
