الصفحة 44
الصفحة 44
A Twenty-First Century Guide to Aldersonian Marketing Thought
The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, and commentaries on the perceived current relevance of Aldersonian marketing thought. … this book is an excellent vehicle for educating people on a guru, influencer, theoretician, practitioner and leader in the development of marketing theory. … this is a valuable resource for anyone desiring to know about marketing theory and to understand the genesis of a number of concepts currently found in today’s marketing textbooks.
A Successful Transformation? : Restructuring of the Czech Automobile Industry
This book investigates the complex processes of the post-1990 transformation in the Czech automotive industry and its selective integration in the West European automobile manufacturing system. The post-1990 restructuring of the Czech automotive industry is analyzed in the context of its pre-1990 development and in the context of the Central and East European automobile industry as a whole. Specifically, the book examines the development and post-1990 restructuring of the Czech passenger car industry, the components industry and truck manufacturing. Major topics covered include the development of the Czech automotive industry before 1990, the detailed case study of Škoda Auto, the effects of the post-1990 privatization in the Czech automotive industry, the role and effects of foreign direct investment during the post-1990 restructuring, the restructuring of the Czech truck industry, and the rapid development of the automotive components manufacturing.
A Stakeholder Rationale for Risk Management : Implications for Corporate Finance Decisions
Ordinarily, only the interests of shareholders, debtholders, and corporate management are taken into account when analyzing corporate financial decisions while the interests of non-financial stakeholders are often neglected. Gregor Gossy develops a so-called stakeholder rationale for risk management arguing that firms which are more dependent on implicit claims from their non-financial stakeholders, such as customers, suppliers, and employees, prefer conservative financial policies. In order to perform panel data analyses of the determinants of corporate financial decisions, the author uses data from Austrian and German industrial companies. He shows that variables for a firm’s most important non-financial stakeholders explain the firm’s capital structure and cash holding decisions. His findings suggest that a firm’s choice of accounting standards have a moderating effect on the determinants of corporate finance decisions.
A Software-Defined GPS and Galileo Receiver : A Single-Frequency Approach
Satellite navigation receivers are used to receive, process, and decode space-based navigation signals, such as those provided by the GPS constellation of satellites. There is an increasing need for a unified open platform that will enable enhanced receiver development and design, as well as cost-effective testing procedures for various applications. This book provide hands-on exploration of new technologies in this rapidly growing field. One of the unique features of the work is the interactive approach used, giving readers the ability to construct their own Global Navigation Satellite Systems (GNSS) receivers. To construct such a reconfigurable receiver with a wide range of applications, the authors discuss receiver architecture based on software-defined radio (SDR) techniques. The presentation unfolds in a systematic, user-friendly style and goes from the basics to cutting-edge research.
A practical guide to corporate finance : Breaking the financial lce
Offers an approachable guide to all key concepts within corporate finance. Emphasizing the use of common sense rather than number-crunching models, A practical guide to corporate finance begins with the basics of how to read financial statements and how to estimate future cash flows. It also includes a guide to subjects such as capital budgeting decisions, the cost of financing for businesses, cash and working capital management, The process of business valuation, and how stock markets work. This textbook breaks the financial ice by offering real, practical advice, helping the reader to avoid common pitfalls, and translate the 'financialese', or business jargon that can cause confusion for those without a financial or banking background.
A new deal for an effective European research policy : The design and impacts of the 7th Framework programme
It underlines an important truth: that science has always advanced most rapidly when it is a collective endeavour, with a strong circulation of knowledge.This book will show how the new Framework Programme was put together and explain why it took the shape it did. It will also set out its potential impacts and the conditions necessary for it to be a success.
A Life (Un)Worthy of Living: Reproductive Genetics in Israel and Germany
This book presents the findings of a study into the social shaping of reproductive genetics in Germany and Israel, two exceptionally interesting social settings, which share a traumatic history. ‘This is a unique and courageous book. Yael Hashiloni-Dolev studied the field of reproductive genetics in Israel and Germany, and found out that while in Germany social, cultural, legal and religious conditions restrict the selection of embryos based on prenatal diagnosis, it is strongly encouraged in Israel. This unexpected finding is brilliantly analyzed by the author. Thus this excellent book must be read and discussed by social scientists, human geneticists, genetic counsellors, bio ethicists and medical students.'
A Dictionary of Neurological Signs
The Dictionary is not a handbook for treatment of neuropathies. While many entries provide the latest treatment options, up-to-the-minute therapies are not discussed in bedside level detail. The Dictionary is not a board review book because it is not in Q&A format but could easily serve in that capacity since each entry is a fairly complete snapshot of a specific disorder or disease. The Dictionary is an alphabetical listing of commonly presenting neurological diseases and disorders designed to guide the physician toward the correct clinical diagnosis. The content is focused, problem-based, concise and practical.
A Concise Guide to Endodontic Procedures
A concise up-to-date resource that covers a wide range of endodontic procedures, including non-surgical root canal therapy, surgical root canal therapy, trauma care and the management of fractured teeth, apexification, apexogenesis, revascularization, regeneration, Cvek partial pulpotomy, root canal retreatment, and periapical surgery.
A Biomass Future for the North American Great Plains : Toward Sustainable Land Use and Mitigation of Greenhouse Warming
The Great Plains of North America is a major global breadbasket but its agriculture is stressed by drought, heat spells, damaging winds, soil erosion and declining ground water resources. This book explores the possibility that the ecology and economy of the Plains region (and similar regions) would benefit from the introduction of perennial biomass crops. Biomass production and processing on the Plains (possibly aided by genetic engineering) would partially restore a perennial vegetative cover and create new employment opportunities. Biomass also offers a means of reducing fossil fuel use, providing fuel to local power plants and a feedstock for production of cellulosic ethanol, a gasoline substitute. Interest in biofuels is growing rapidly in public, political and business circles with rising fossil fuel prices and because of a growing recognition of the need for energy independence in petroleum importing countries.
3D Printing in Oral Health Science : Applications and Future Directions
Equips readers with a sound understanding of contemporary clinical applications in all fields of dentistry and their future directions. In the last few years, the development of 3D printing for medical and dental applications has increased tremendously. Advancements in 3D printing create the possibility of customized products, savings on small-scale productions, ease of sharing and processing of patient image data, and educational up-gradation. Looking at the dental specialties, it is evident that 3D printing has applications in all aspects of oral health science including prosthodontics, oral surgery, periodontics, endodontics, and orthodontics. This book will cover all major fields in dentistry and will help the practitioner in the process of decision-making and apply concepts in clinical or laboratory practice. It is based on current scientific evidence to provide readers with an up-to-date contemporary underst
3D printing in oral & maxillofacial surgery
A comprehensive guide to 3D printing and 3D bioprinting methods and their application in oral and maxillofacial surgeries. Among the 3D printing methods considered are fused deposition modeling, selective laser sintering, photopolymer jetting, powder binder printing, and stereolithography, while the coverage of 3D bioprinting encompasses inkjet, microextrusion, and laser techniques. In each case, the relevance of the technique to oral and maxillofacial surgery is explained. In addition, the available inks and bioinks for 3D printing are reviewed. The roles of soft and hard tissue printing in oral and maxillofacial tissue engineering and the use of 3D printing in multi- and interfacial tissue engineering are then examined in depth. The particular value of 3D printing in the treatment of critically sized defects is discussed separately. Finally, up-to-date information is provided on guided tissue/bone regeneration using 3D printing. The book will be of interest to both oral and maxillofacial surgeons and biomedical engineers.
25 Years of P53 Research
Communication, awareness and access to information: Given the complexity of the field and the fact that data pertaining to each particular aspects of p53 biology or deregulation are scattered in many different publications, it is extremely difficult to access the full scale of relevant information of any specific p53-related topic. This book may help in this task by putting into perspective both general considerations on the p53 pathway and more specific information on various aspects of p53. In the longer term, however, open access to p53 complexity will require the development of knowledge bases accessible through the web and using simple navigation tools to guide users towards the specific information they need. Several efforts are currently being developed in that direction. They need to be strenghtened and better integrated within the rapidly growing galaxy of web-based information sources on molecular and individual variations in cancer. 2. Reference functional assays and structural analysis: Given the huge diversity of cellular and animal models for wild-type or mutant p53 functions, it will be important to set up standard, universally accepted assays to measure critical p53 protein functions.
2050 : Designing Our Tomorrow
Envisioning a positive future through design 2050: Designing Our Tomorrow describes the ways in which architecture and design can engage with the key drivers of change and provide affirmative aspirations for a not-so distant future. See how architects and designers inspire global positive change / Consider architecture's role in shaping cultural outlook / Learn the key drivers of change for the built environment / Explore the perspectives of leading experts and designers
.NET Test Automation Recipes : A Problem-Solution Approach
If you develop, test, or manage .NET software, you will find .NET Test Automation Recipes: A Problem-Solution Approach very useful. The book presents practical techniques for writing lightweight software test automation in a .NET environment and covers API testing thoroughly. It also discusses lightweight, custom Windows application user interface automation and teaches you low-level web application user interface automation. Additional material covers SQL stored procedure testing techniques.
