الصفحة 42
الصفحة 42
A Twenty-First Century Guide to Aldersonian Marketing Thought
The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, and commentaries on the perceived current relevance of Aldersonian marketing thought. … this book is an excellent vehicle for educating people on a guru, influencer, theoretician, practitioner and leader in the development of marketing theory. … this is a valuable resource for anyone desiring to know about marketing theory and to understand the genesis of a number of concepts currently found in today’s marketing textbooks.
A Rosicrucian Utopia in Eighteenth-Century Russia : The Masonic Circle of N.I. Novikov
The author undertakes an investigation into the history of Russian Freemasonry that has not been attempted previously. Her premise is that the Russian Enlightenment shows peculiar features, which prevent the application of the interpretative framework commonly used for the history of western thought. The author deals with the development of early Russian masonry, the formation of the Novikov circle in Moscow, the ‘programme’ of Rosicrucianism and the character of its Russian variant and, finally, the clash between the Rosicrucians and the State. The author concludes that the defenders of the Ancien Régime were not wrong. In fact the democratic behaviour, the critical attitude, the practice of participation, the freedom of thought, the tolerance for the diversity, the search for a direct communication with the divinity.
A Review on Dental Materials
A Review on Dental Materials discusses the current biomaterials used for dental applications and the basic sciences underpinning their application.
A New Foundation of Physical Theories
Written in the tradition of G. Ludwig’s groundbreaking works, this book aims to clarify and formulate more precisely the fundamental ideas of physical theories. By introducing a basic descriptive language of simple form, in which it is possible to formulate recorded facts, ambiguities of physical theories are avoided as much as possible. In this approach the field of physics that should be described by a theory is determined by basic concepts only, i.e. concepts that can be explained without a theory.In this context the authors introduce a new concept of idealization and review the process of discovering new concepts. They believe that, when the theories are formulated within an axiomatic basis, solutions can be found to many difficult problems such as the interpretation of physical theories, the relations between theories as well as the introduction of physical concepts.
A Natural Introduction to Probability Theory
According to Leo Breiman (1968), probability theory has a right and a left hand. The right hand refers to rigorous mathematics, and the left hand refers to ‘pro- bilistic thinking’. The combination of these two aspects makes probability theory one of the most exciting ?elds in mathematics. One can study probability as a purely mathematical enterprise, but even when you do that, all the concepts that arisedo haveameaningontheintuitivelevel.Forinstance,wehaveto de?newhat we mean exactly by independent events as a mathematical concept, but clearly, we all know that when we ?ip a coin twice, the event that the ?rst gives heads is independent of the event that the second gives tails.
A Multidisciplinary Approach to Capability in Age and Ageing
This book provides insight on how to interpret capability in ageing – one’s individual ability to perform actions in order to reach goals one has reason to value – from a multidisciplinary approach. the book describes this demographic trends as well as the large global challenges and important societal implications this will have such as a worldwide increase in the number of persons affected with dementia, and in the ratio of retired persons to those still in the labor market. Through contributions from many different research areas, it discussed how capability depends on interactions between the individual (e.g. health, genetics, personality, intellectual capacity), environment (e.g. family, friends, home, work place), and society (e.g. political decisions, ageism, historical period).
A Modern Perspective on Type Theory : From its Origins until Today
The first part of the book is historical, yet at the same time, places historical systems (like Russell's RTT) in the modern setting. The second part deals with modern type theory as it developed since the 1940s, and with the role of propositions as types (or proofs as terms), but at the same time, places another historical system (the proof checker Automath) in the modern setting. The third part uses this bridging in the first two parts between historical and modern systems to propose new systems that bring more advantages together. This book has much to offer to mathematicians, logicians and to computer scientists in general. It will have considerable influence for many years to come.' - Henk Barendregt
A Mathematical Introduction to Conformal Field Theory
The first part of this book gives a detailed, self-contained and mathematically rigorous exposition of classical conformal symmetry in n dimensions and its quantization in two dimensions. In particular, the conformal groups are determined and the appearance of the Virasoro algebra in the context of the quantization of two-dimensional conformal symmetry is explained via the classification of central extensions of Lie algebras and groups. The second part surveys some more advanced topics of conformal field theory, such as the representation theory of the Virasoro algebra, conformal symmetry within string theory, an axiomatic approach to Euclidean conformally covariant quantum field theory and a mathematical interpretation of the Verlinde formula in the context of moduli spaces of holomorphic vector bundles on a Riemann surface.
A History of Male Psychological Disorders in Britain, 1945–1980
Explores the under-researched history of male mental illness from the mid-twentieth century. It argues that statistics suggesting women have been more vulnerable to depression and anxiety are misleading since they underplay a host of alternative presentations of 'distress' more common in men.
A History of Limb Amputation
This book traces humanity’s long experience of natural amputations due to congenital absence, disease, frostbite, toxins, domestic and wild animal trauma, and for non-medical reasons related to punitive, ritual, and legal actions, ultimately leading to the development of elective surgical amputation. While the evolution of surgical techniques forms a major chapter in the book, many ancillary problems are addressed including the control of hemorrhage and infection, the approach to pain relief, the development of suitable instruments and equipment, and the invention of prostheses, all suitably illuminated with case histories and relevant illustrations. In addition, alternative procedures designed to avoid amputation, increasingly important in the last two centuries, are debated, and factors associated with self-amputation in extremis, not rare according to press reports, are also examined. A separate chapter considers the philosophy and interpretations of society, patients, and surgeons faced with amputation, particularly before anesthesia.
A Handbook of Sustainable Building Design and Engineering : An Integrated Approach to Energy, Health and Operational Performance
Equips students with the tools they will need to tackle the challenges of sustainable building design and engineering. The book looks at how to design, engineer and monitor energy efficient buildings, how to adapt buildings to climate change, and how to make buildings healthy, comfortable and secure. New material for this edition includes sections on environmental masterplanning, renewable technologies, retrofitting, passive house design, thermal comfort and indoor air quality. With chapters and case studies from a range of international, interdisciplinary authors, the book is essential reading for students and professionals in building engineering, environmental design, construction and architecture
A Graph-Theoretic Approach to Enterprise Network Dynamics
This monograph treats the application of numerous graph-theoretic algorithms to a comprehensive analysis of dynamic enterprise networks. Network dynamics analysis yields valuable information about network performance, efficiency, fault prediction, cost optimization, indicators and warnings.
A Geometry of Approximation : Rough Set Theory: Logic, Algebra and Topology of Conceptual Patterns
A Geometry of Approximation' addresses Rough Set Theory, a field of interdisciplinary research first proposed by Zdzislaw Pawlak in 1982, and focuses mainly on its logic-algebraic interpretation. The theory is embedded in a broader perspective that includes logical and mathematical methodologies pertaining to the theory, as well as related epistemological issues. Any mathematical technique that is introduced in the book is preceded by logical and epistemological explanations. Intuitive justifications are also provided, insofar as possible, so that the general perspective is not lost.
A Geometric Approach to Differential Forms
The modern subject of differential forms subsumes classical vector calculus. This text presents differential forms from a geometric perspective accessible at the undergraduate level. The book begins with basic concepts such as partial differentiation and multiple integration and gently develops the entire machinery of differential forms. Each new concept is presented with a natural picture that students can easily grasp. Algebraic properties then follow. This facilitates the development of differential forms without assuming a background in linear algebra. Throughout the text, emphasis is placed on applications in 3 dimensions, but all definitions are given so as to be easily generalized to higher dimensions. A centerpiece of the text is the generalized Stokes' theorem. Although this theorem implies all of the classical integral theorems of vector calculus, it is far easier for students to both comprehend and remember.
A First Course in Statistical Inference
Offers a modern and accessible introduction to Statistical Inference, the science of inferring key information from data. Aimed at beginning undergraduate students in mathematics, it presents the concepts underpinning frequentist statistical theory. Written in a conversational and informal style, this concise text concentrates on ideas and concepts, with key theorems stated and proved. Detailed worked examples are included and each chapter ends with a set of exercises, with full solutions given at the back of the book. Examples using R are provided throughout the book, with a brief guide to the software included. Topics covered in the book include: sampling distributions, properties of estimators, confidence intervals, hypothesis testing, ANOVA, and fitting a straight line to paired data.
A Contingency-Based View of Chief Executive Officers' Early Warning Behaviour : An Empirical Analysis of German Medium-Sized Companies
Organizations need to identify risks and chances of environmental changes in order to adapt to or possibly even to influence them. Early warning which comprises scanning and interpretation plays an important role in this process. Whereas the traditional contingency approach considers early warning as a part of the organizational structure, the extended contingency theory assumes the additional influence of an individual’s personality on early warning. Andreas Kirschkamp empirically analyses the early warning behavior of Chief Executive Officers in German medium-sized companies. First, he presents the design variables of early warning, then the influencing contingency variables. On the basis of the scholarly research on psychological and contingency theory, the author deduces hypotheses and tests them. The results show that early warning behavior is not only influenced by traditional contingency variables but also by personal attitudes.
A concise guide to market research : The process, data, and methods using IBM SPSS Statistics, 3rd
Offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail.
A Computational Model of Natural Language Communication : Interpretation, Inference, and Production in Database Semantics
Presents a high-level description of an artificial agent which humans can freely communicate with in their accustomed language. Part II analyzes the major constructions of natural language, i.e., intra- and extrapropositional functor - argument structure, coordination, and coreference, in the speaker and the hearer mode. Part III defines declarative specifications for fragments of English, which are used for an implementation in Java.
A Comprehensible Universe : The Interplay of Science and Theology
Why is our world comprehensible? This question seems so trivial that few people have dared to ask it. In this book we explore the deep roots of the mystery of rationality. The inquiry into the rationality of the world began over two-and-a-half-thousand years ago, when a few courageous people tried to understand the world with the help of reason alone, rejecting the comforting fabric of myth and legend.
A Companion to islamic art and architecture ; 2 Vol. Set : Blackwell companions to art history
Bridges the gap between monograph and survey text by providing a new level of access and interpretation to Islamic art. The more than 50 newly commissioned essays revisit canonical topics, and include original approaches and scholarship on neglected aspects of the field. showcases more than 50 specially commissioned essays and an introduction that survey Islamic art and architecture in all its traditional grandeurEssays are organized according to a new chronological-geographical paradigm that remaps the unprecedented expansion of the field and reflects the nuances of major artistic and political developments during the 1400-year span. Represents recent developments in the field, and encourages future horizons by commissioning innovative essays that provide fresh perspectives on canonical subjects, such as early Islamic art, sacred spaces, palaces, urbanism, ornament, arts of the book, and the portable arts while introducing others that have been previously neglected, including unexplored geographies and periods, transregional connectivities, talismans and magic, consumption and networks of portability, museums and collecting,
