الصفحة 34
الصفحة 34
Communicating Science : A Practical Guide
Each of the main parts is subdivided into two sections, Guidelines and Genres, with entries arranged in alphabetical order. The guidelines are devoted to entries such as acronyms, active or passive voice, body language, figures and captions, introduction, irony, and taking the floor. Within genres, all possible media of communicating science are treated, e.g. the after-dinner speech, conference presentation, keynote lecture, magazine article, research proposal, and teleconference.
Commodity marketing : Strategies, concepts, and cases
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Clinical oral medicine and pathology
The book has been well received internationally by a wide audience of clinicians, including general dentists, oral surgeons, otolaryngologists, primary care physicians, nurse practitioners, dental hygienists, physician assistants, and dermatologists, and sales have been strong among students and post-graduate residents training in medical, dental, and allied health fields, supporting the versatility of this work and serving as testimony to its value in both the academic and private practice arenas. Several key updates and improvements have been made to the second edition. All informational content has been updated to ensure accuracy and relevance, particularly in the rapidly evolving fields of oncology and pharmacology. A new chapter has been added entitled "Oral Sequelae of Cancer and Cancer Therapy" which better organizes and consolidates previous content while expanding on topics such as targeted therapies and hematopoietic stem cell transplantation. Additional clinical images have been included throughout the book so that the full clinical spectrum of any given condition is well-represented. Furthermore, the print quality, as well as the positioning and layout of the clinical images has been improved for optimal utility. Lastly, the summary boxes that follow each condition have been reconfigured with color-coded icons for improved definition, ease of use and cross-referencing.
Clinical guide to oral implantology : step by step procedures
Guides dentists through the complete surgical process, from basic techniques, impressions and sinus grafting, to complete denture stabilisation, implant aesthetics, suturing, and more. Complete chapters are dedicated to complications and their management, and a selection of challenging cases. Key points Practical guide to oral implantology for dental surgeons Covers basic surgery and more complex issues including complications and their management
Clinical evaluation of medical devices : Principles and case studies
It include the many innovations and clinical research methods that have developed since the first edition, as well as current information on the regulatory, legal, and reimbursement environment for medical devices. The book's deeply experienced authors summarize the key principles and approaches employed in medical device clinical trials and illustrate their uses in a revealing series of detailed, real-world case studies.
Clinical Chemistry
Clinical Chemistry considers what happens to the body’s chemistry when affected by disease. It provides introductory coverage of the scientific basis for biochemistry tests routinely used in medicine - including tests for the assessment of organ function, diagnosis and monitoring disease activity and therapy efficacy. Each topic area begins with a concise description of the underlying physiological and biochemical principles and then applies them to patient investigation and management. The regular use of case histories helps further emphasise clinical relevance and chapter key points, as well as provide a useful starting point for examination revision.
Climate prediction and agriculture : Advances and challenges
Improved adaptation of food production, particularly in areas where climate variability is large, holds the key to improving food security for human populations. Increasing climate knowledge and improved prediction capabilities facilitate the development of relevant climate information and prediction products for applications in agriculture to reduce the negative impacts due to climate variations and to enhance planning activities based on the developing capacity of climate science. This book, based on an International Workshop held in Geneva in 2005, reviews the advances made so far in seasonal climate predictions and their applications for management and decision-making in agriculture and identifies the challenges to be addressed in the next 5 to 10 years to further enhance operational applications of climate predictions in agriculture, especially in the developing countries.
Climate Change and Technological Options : Basic facts, Evaluation and Practical Solutions
climate change focussing on technical solutions for the most important and climate relevant economic sectors is presented. It is intended for key decision makers, and administrators within industry, agricultural and energy sectors, as well as masters students and post graduates. The first of three sections covers the scientific basis of climate change and the instruments to prevent or reduce negative climate effects. It includes a survey covering current practices at different levels.It discusses evaluation methods for climate impacts from industrial processes. Climate relevant processes and measures to reduce their impact such as sequestration are defined in the final section, with the main focus being on renewable resources. Details are given on climate impacts of waste prevention, recycling and waste management as well as are proposals for every day solutions.
Climate change : Environment and history of the Near East
When the ?rst edition of this book was published in 2004, the following year 2005 has happened to have been the warmest year since 1880, when the ?rst reliable worldwide instrumental records came into existance. Claiming no li- age between the publication of our book and the temperature record, yet this record demonstrates the trend of increase in the global surface temperatures during thepast20years,reinforcedbyevidenceofriseofatmosphere’sand oceans’ temperatures, and increased melting of ice and snow in the arctic and antarctic regions as well as on mountain tops. All these observations are par- leled by the increase in the quantity of heat trapping gases in the atmosphere, causing most probably, the global greenhouse effect. In order to try and predict, what might be the impact of this effect on the on the natural and human environments of the Near East, (Figs. 1–1d) the authors adopted the saying that the past is the key for the future. The practical conclusion of this principle says that the acquiring knowledge of the impact of past climate changes on the nature and human societies, may allow conclusions with regard to future possible impact of climate changes. By correlating proxy data of all types, paleo-sea and lake levels, paleo-hydrology, pollen pro?les, environmental isotopes as well as archaeological and historical documents, the authors tried to collect as much as possible of this knowledge.
Clever Girl Finance: The Side Hustle Guide : Build a Successful Side Hustle and Increase Your Income
In Clever Girl Finance: The Side Hustle Guide, celebrated finance expert, influencer, CEO, and author Bola Sokunbi delivers your own personal key to unlocking more money, more freedom, and more security in your life. You’ll find out how to achieve financial prosperity by leveraging a side hustle business to increase your income and build wealth.
Clear English pronunciation : A practical guide
This book: introduces the phenomenon of pronunciation as part of a broader communicative realm; explains and demonstrates the melody and rhythm of understandable and natural English pronunciation; supports students in identifying and practicing their own pronunciation issues. Supported by an interactive companion website which features recordings and expanded explanations of key topics, Clear English Pronunciation is an essential textbook for international learners of English who want to improve their pronunciation skills in diverse social settings.
Classifications and lists in oral and maxillofacial surgery
Contains a concise collection of the most important oral and maxillofacial surgery classifications and lists. Such classifications help to describe diseases in a comprehensible, measurable, validated and reproducible manner and are the first step towards a systematic approach for treating specific conditions. Elsewhere in this book, lists provide clinical guidance on key subspecialty topics. Using subdivisions such as trauma, head and neck cancer, and orthognathic surgery, this is a succinct and easy-to-use guide for the head and neck clinician.
Classical Methods of Statistics : With Applications in Fusion-Oriented Plasma Physics
Classical Methods of Statistics is a blend of theory and practical statistical methods written for graduate students and researchers interested in applications to plasma physics and its experimental aspects. It can also fruitfully be used by students majoring in probability theory and statistics. In the first part, the mathematical framework and some of the history of the subject are described. Many exercises help readers to understand the underlying concepts. In the second part, two case studies are presented exemplifying discriminant analysis and multivariate profile analysis. The introductions of these case studies outline contextual magnetic plasma fusion research. In the third part, an overview of statistical software is given and, in particular, SAS and S-PLUS are discussed. In the last chapter, several datasets with guided exercises, predominantly from the ASDEX Upgrade tokamak, are included and their physical background is concisely described. The book concludes with a list of essential keyword translations.
Classical geometries in modern contexts : Geometry of real inner product spaces
This book is based on real inner product spaces X of arbitrary (finite or infinite) dimension greater than or equal to 2. With natural properties of (general) translations and general distances of X, euclidean and hyperbolic geometries are characterized. For these spaces X also the sphere geometries of Möbius and Lie are studied (besides euclidean and hyperbolic geometry), as well as geometries where Lorentz transformations play the key role. The geometrical notions of this book are based on general spaces X as described. This implies that also mathematicians who have not so far been especially interested in geometry may study and understand great ideas of classical geometries in modern and general contexts.
Classic Papers in Modern Diagnostic Radiology
The subject of diagnostic radiology is now very large and radiology depa- ments are involved in all areas of modern patient care.The defining event in m- ern radiology,and arguably the most significant development in radiology since Wilhelm Röntgen discovered X-rays, was the invention of the CT scanner in the 1970s.The CT scanner introduced modern cross-sectional imaging and also di- tal imaging.We now have MRI and ultrasound and these techniques are replacing many traditional X-ray procedures.The developments in radiology have been the result of a fruitful interaction between the basic sciences, clinical medicine and the manufacturers. This can be seen by looking at the various sources of these publications. Change is produced by the interactions between the various dis- plines. The editors have had a very difficult task in selecting the key discoveries and descriptions.The radiological literature is very large.Medical imaging continues to develop rapidly and these papers are the foundations of our current practice.
Cities between competitiveness and cohesion : Discourses, realities and implementation
The book shows that spatial and urban policy continues to be a key site of policy intervention and experimentation. Different national welfare systems, political cultures, and socio-economic conditions combine and recombine to address policy problems and opportunities. Collectively, the authors argue that the examined policy initiatives reflect and reproduce these broader changes and shifting ways of thinking about the appropriate relationships between citizens, businesses, and the state.
Chemistry and pharmacology of drug discovery
Illustrates how chemistry, biology, pharmacokinetics, and a host of disciplines come together to produce successful medicines, discussing a total of 20 drugs that are all FDA-approved post 2021. Cover Infectious Disease, Cancer Drugs, CNS Drugs, and Miscellaneous Drugs. Each chapter covers background material on the drug class and/or disease indication and key aspects relevant to the discovery of the drug, including structure-activity relationships, pharmacokinetics, drug metabolism, efficacy, and safety.
Characterization of Polymer Surfaces and Thin Films
Comprehensive characterization of surfaces and interfaces is essential to relate surface and thin film properties to micro structure and molecular origin, which is, on the other hand, the key to technological control and improvement of materials. This volume cover a representative spectrum of surface sensitive techniques and their application to polymer surface and thin film characterization as well as recent examples of technologically relevant materials and process development.
Chapel and Haeneys essentials of clinical immunology
Contains the knowledge necessary to understand the diagnosis and treatment of immunological disorders. With easy-to-read text and a wealth of colour clinical images and diagrams, this well-regarded textbook introduces complex concepts using effective pedagogical tools such as bulleted lists, key point boxes, real-life case studies, practical examples, figures and tables, chapter introductions, and keywords in bold integrated in each chapter.
Changing the Game : The Playbook for Leading Business Transformation
As digital technologies and consumer expectations continue to disrupt almost every industry sector, companies are placing greater emphasis on developing and implementing transformation programs. Changing the Game offers the practical knowledge required to create a dramatic step-change in company performance. Adopting a robust and pragmatic approach to every stage of business transformation, this authoritative volume explains where to start, identifies key areas of focus, and describes the strategies, decisions, and actions necessary for achieving results.
