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الصفحة 3
الصفحة 3
Making Growth Work : How Companies Can Expand and Become More Efficient
Growth is the key goal of management. It's not just an indicator of a company's performance, but also the basis for its future success. But growth doesn't just mean getting bigger – it also means getting better. In other words, growth must be profitable, otherwise it destroys the company's value long term. And this is not the only challenge. Growth must also be made continuous. The traditional V-curve paradigm (first downsize, then grow) no longer applies. Today, companies must follow a parallel strategy of growth coupled with reorganization, in the sense of permanently increasing efficiency.
Learning in Economic Systems with Expectations Feedback
Recently economists have more and more focussed on scenarios in which agents' views of the world may be erroneous. These notes introduce the concept of perfect forecasting rules which provide best least-squares predictions along the evolution of an economic system.
Leadership : Limits and possibilities
Leadership: Limits and Possibilities offers a critical discussion of leadership that draws upon a wide range of approaches, material and examples to demonstrate the complex and challenging role of leadership and through this debate suggests possible ways to improve as a leader. It is structured around 5 key aspects of leadership: person, product, position, process and purpose, providing a useful organizing framework. It combines theoretical discussions with lively examples to bring the subject alive.
Chinese Railways : Reform and Efficiency Improvement Opportunities
Although being huge by any measure, Chinese Railways are a bottleneck for economic growth in China. The state-owned enterprise returns a small profit but is severely capacity constrained and burdened with inefficiency. A comprehensive reform and efficiency improvement program needs to be developed in order to enable Chinese Railways to support further GDP growth in China. Application of industrial economics to the case of Chinese Railways suggests that moderate deregulation of e.g., the freight business could make Chinese Railways fit for future growth. Operational improvements need to complement this development, such as a redesign of the schedule or the introduction of value added services in the freight business. Based on interviews with Chinese experts, benchmarking with railways in the US, Germany, Russia, and Japan as well as broad coverage of Chinese-language sources, the book makes detailed recommendations on how to design a comprehensive turnaround program for Chinese Railways.
Advertising in contemporary consumer culture
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, This book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century.
Cinematic Style: Fashion, Architecture and Interior Design on Film
This book is the first to consider the significant interplay between fashion and interiors and their combined contribution to cinematic style from early film to the digital age. With examples from Frank Lloyd Wright inspired architecture in Hitchcock's North by Northwest, to Coco Chanel's costumes for Gloria Swanson and a Great Gatsby film-set turned Ralph Lauren flagship, Cinematic Style describes the reciprocal relationship between these cultural forms. Exposing the bleeding lines between fashion and interiors in cinematic and real-life contexts, Berry presents case studies of cinematic styles adopted as brand identities and design movements promoted through filmic fantasy.
After Taste : Expanded Practice in Interior Design
Comprising texts, interviews and portfolios that collectively document new theories and emerging critical practices in the field of interior design. The material is informed by, but not limited to, the annual AfterTaste symposia hosted by Parsons The New School of Design. The book s central argument is that the field of interior design is inadequately served by its historical reliance on taste-making and taste-makers, and, more recently from a set of theoretical concerns derived from architecture; the volume seeks to set an expanded frame by advancing new voices and perspectives in both the theory and practice of interior design, considered as an independent discipline. In 2007, the Department of Architecture, Interior Design and Lighting at Parsons The New School for Design inaugurated an annual international symposium series dedicated to the critical study of the interior.
Materials and meaning in architecture : Essays on the bodily experience of buildings
Interweaving architecture, philosophy and cultural history, Materials and Meaning in Architecture develops a rich and multi-dimensional exploration of materials and materiality, in an age when architectural practice seems otherwise preoccupied with image and visual representation.
Life Cycle Management
This book provides insight into the Life Cycle Management (LCM) concept and the progress in its implementation. LCM is a management concept applied in industrial and service sectors to improve products and services, while enhancing the overall sustainability performance of business and its value chains. In this regard, LCM is an opportunity to differentiate through sustainability performance on the market place, working with all departments of a company such as research and development, procurement and marketing, and to enhance the collaboration with stakeholders along a company’s value chain. LCM is used beyond short-term business success and aims at long-term achievements by minimizing environmental and socio-economic burden, while maximizing economic and social value.
Basics fire safety
It consists of measures to prevent fires from starting, to facilitate the rescue of individuals in a burning building, and to help firefighters contain a blaze. The book explains the general concepts and fundamental issues of fire safety in building design beyond the particulars of local building regulations
Architecture constructed : Notes on a discipline
In this book, acclaimed architectural theorist Mark Jarzombek examines this tension head-on, and uses it to rethink the nature of the history of architecture. He reveals architecture to be a troubled, interconnected realm, incomplete and unstable, where labor, craft, and occupation are the ‘invisible’ complements to the work of the architect.
21st century villa
People's everchanging lifestyles bring about more and more requirements for the overall qualities of houses, and the demands for residences have marched towards the psychological dimension and cultural sphere. Consequently, there arise new design trends and new requirements for environment, material selection and design concept. The design projects in this book lead readers to perceive the comfort and cosiness of the natural space. The designers of these projects have created more natural, and convenient living spaces in the most natural and purest design languages, giving them a comprehensive and vivid explanation of the architecture design concept that buildings are created for people.
Marine carbon biogeochemistry : A primer for earth system scientists
This book discusses biogeochemical processes relevant to carbon and aims to provide with insight into the functioning of marine ecosystems. A carbon centric approach has been adopted, but other elements are included where relevant or needed. The book focuses on concepts and quantitative understanding of primary production, organic matter mineralization and sediment biogeochemistry. The impact of biogeochemical processes on inorganic carbon dynamics and organic matter transformation are also discussed.
Low-Cost Approaches to Promote Physical and Mental Health : Theory, Research, and Practice
Most physical and mental health professionals will agree that their time, space, and funds are generally in short supply, even under optimal conditions. Their participants (clients or patients), too, will admit to similar deficits of time and patience, even with optimal motivation. Overburdened mental health facilities are trying to cope with limited budgets and overworked and underpaid personnel. Low-Cost Approaches to Promote Physical and Mental Health addresses both sides of this shortfall by offering either self-administered or easily administered verbal and non-verbal interventions designed to promote positive health behaviors while requiring little or no outside funding.
Linear Models and Generalizations : Least Squares and Alternatives
Gives an up-to-date account of the theory and applications of linear models. The book can be used as a text for courses in statistics at the graduate level and as an accompanying text for courses in other areas. Some of the highlights in this book are as follows. A relatively extensive chapter on matrix theory (Appendix A) provides the necessary tools for proving theorems discussed in the text and offers a selection of classical and modern algebraic results that are useful in research work in econometrics, engineering, and optimization theory. The matrix theory of the last ten years has produced a series of fundamental results aboutthe de?niteness ofmatrices,especially forthe di?erences ofmatrices, which enable superiority comparisons of two biased estimates to be made for the ?rst time. We have attempted to provide a uni?ed theory of inference from linear models with minimal assumptions
Lasers and Nuclei : Applications of Ultrahigh Intensity Lasers in Nuclear Science
Lasers and Nuclei describes the generation of high-energy-particle radiation with high-intensity lasers and its application to nuclear science. A basic introduction to laser--matter interaction at high fields is complemented by detailed presentations of state of the art laser particle acceleration and elementary laser nuclear experiments. The text also discusses future applications of lasers in nuclear science, for example in nuclear astrophysics, isotope generation, nuclear fuel physics and proton and neutron imaging.
Language, Expressivity and Cognition
The book presents how language shapes communicative and cognitive processes but at the same time is also shaped by those processes. The chapters put forward a number of disciplinary and methodological perspectives encompassing insights from cognitive and social psychology, (critical) discourse analysis, cognitive linguistics, corpus linguistics and sociolinguistics. Both intralingual as well as contrastive, each chapter also engages with qualitative and quantitative methods.
La mente medica : Che significa "umanizzazione" della medicina? = The Medical Mind : What does "humanization" of medicine mean?
Il presente testo intende chiarire misconoscimenti e riduzionismi che paralizzano il pur auspicato mutamento della medicina e le sue articolazioni in differenti professionalità. La Psicologia Clinica si pone come chiave per leggere la mentalità collettiva che sottende l’attuale cultura sanitaria medicalizzante, che si scontra con le esigenze della persona umana, negando, oltretutto, quanto la psicosomatica oggi ci dice circa la costante modulazione psichica di tutti i processi organici, nella salute così come in tutte le malattie. L’umanizzazione della medicina non è un surplus eticamente giusto per il malato: è un indispensabile agente terapeutico. La sua mancanza è iatrogena.
Kristian Birkeland : The First Space Scientist
PREFACEThisscientific biography of Kristian Birkeland (1867–1917) was written to bring the story ofa Norwegian national hero to the attention ofthe English-speaking world. Birkeland’sheroic stature was established not on a field of military battle,but in the bitter cold of the Artic wilderness ashe sought to answer basic questions abouthow the Sun controlled northern lights andmag-netic storms. He was also afather of Norsk Hydro one ofNorway’s largest industries. Birkel and died before reaching the age of 50.Because Birkel and never kept adiary, documented information about his family and private life is sparse. Before he died, Olaf Devik, the last of Birke-ffland’s close friends, gave along interview and graciously transferred his personal archive to A.E. Birkeland’s 82 scientific papers and three book-length publications map the progress of his investigations. addressed this book questions that had vexed European scientists for centuries. Why do the northern lights appear overhead when the Earth’s magnetic field is disturbed? How are magnetic storms connected to disturbances on the Sun? To answer these questions Birkeland interpreted his advance laboratory simulations and daring campaigns in the Arctic wilderness in the light of Maxwell’s newly discovered laws of electricity and magnetism. Birkeland’s ideas were dismissed for decades, only to be vindicated when satellites could fly above the Earth’s atmosphere.
Knowledge and Action
Explores interdependencies between knowledge, action, and space from different interdisciplinary perspectives. Some of the contributors discuss knowledge as a social construct based on collective action, while others look at knowledge as an individual capacity for action. The chapters contain theoretical frameworks as well as experimental outcomes.
