الصفحة 2
الصفحة 2
Hospitality marketing and consumer behavior : Creating memorable experiences
Drawing on global experiences, this new book, Hospitality marketing and consumer behavior: Creating memorable experiences, looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe. The book covers marketing research, different elements of the marketing mix, consumer feedback and recovery, technology, people aspects, and how they impact consumer experience.
Heat transfer : Evolution, design and performance
Covers thermodynamics principles and establishes performance and evolution as fundamental concepts in thermal sciences Demonstrates how principles of physics predict a future with economies of scale, multi-scale design, vascularization, and hierarchical distribution of many small features Explores new work on conduction architecture, convection with nanofluids, boiling and condensation on designed surfaces, and resonance of natural circulation in enclosures
Handbook of Entrepreneurship Research : An Interdisciplinary Survey and Introduction
The Handbook will provide a roadmap to an emerging complex but intriguing field of entrepreneurship. The focus on advanced economies or the advanced sectors of developing countries reflects the emphasis in the extant research and theory. This new Handbook sets the framework for an expansion of attention to the vast majority of entrepreneurs–who are operating in the third world.The Handbook also includes reviews of the vast array of work closely related to entrepreneurship that has appeared primarily in economics, psychology and sociology journals
Growth, Trade and Economic Institutions
Endogenous growth is examined from the viewpoint of economic history, institutions and international trade. The main results are the following. The variance in institutional quality can be explained by historical differences in biogeographical potential for early agriculture. The expansion of output can lead to dis-agglomeration. The patterns of growth are sensitive to the technology parameters of the capital-good industry. With capital intensive industries, the balanced growth path can exhibit local indeterminacy. Economies integrate, if the productivity of R&D does not vary too much for them. Other aspects examined are the equilibrium of a dynamic multi-sector economy, the political economy of employment protection and the relationship between technological change and the demand for skill-intensive activities.
Governing the Pandemic : The politics of navigating a Mega-Crisis
This book offers unique insights into how governments and governing systems, particularly in advanced economies, have responded to the immense challenges of managing the coronavirus pandemic and the ensuing disease COVID-19.
Globalization and Regional Economic Modeling
Globalization is affecting regional economies in a broad spectrum of aspects, from labor market conditions and development policies to climate change. To understand better how this works, we need both conceptual and methodological contributions. We need new schemes to organize our thinking, direct our attention, and frame thought experiments on the basis of which guidance may be offered. And we need methodological innovations that enable us to carry out studies and thought experiments at levels of spatial and temporal resolution and formal complexity adequate to capture and account for the phenomena that characterize globalization. The chapters of this volume, written by an international cast of eminent regional scientists, represent contributions of both types, in many cases introducing and demonstrating the use of new tools for analyzing and understanding enormous changes underway in regional economies around the world.
Global business strategy : Multinational corporations venturing into emerging markets
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies.
Geographies of the University
Raises awareness of the histories, geographies, and practices of universities and analyzes their role as key actors in today’s global knowledge economy. Universities are centers of research, teaching, and expertise with significant economic, social, and cultural impacts at different geographical scales. Scholars from a variety of disciplines and countries offer original analyses and discussions along five main themes: historical perspectives on the university as a site of knowledge production, cultural encounter, and political interest; institutional perspectives on university governance and the creation of innovative environments; relationships between universities and the city; the impact of universities on national and regional economies and cultures; and the processes of internationalization through student mobility, the creation of education hubs, and global regionalism in higher education.
Game Theory : A Multi-Leveled Approach
This book presents the basics of game theory both on an undergraduate level and on a more advanced mathematical level. It covers most topics of interest in game theory, including cooperative game theory. Part I presents introductions to all these topics on a basic yet formally precise level. It includes chapters on repeated games, social choice theory, and selected topics such as bargaining theory, exchange economies, and matching. Part II goes deeper into noncooperative theory and treats the theory of zerosum games, refinements of Nash equilibrium in strategic as well as extensive form games, and evolutionary games. Part III covers basic concepts in the theory of transferable utility games, such as core and balancedness, Shapley value and variations, and nucleolus. Some mathematical tools on duality and convexity are collected in Part IV. Every chapter in the book concludes with a problem section. Hints, answers and solutions are included.
Fuzzy set approach to multidimensional poverty measurement
This volume brings together advanced thinking on the multidimensional measurement of poverty, including the theoretical background, applications to cross-sections using contemporary European examples, and longitudinal aspects of multidimensional fuzzy poverty analysis that pay particular attention to the transitory, or impermanent, conditions that often occur during transitions to market economies.
Financial technologies and DeFi : A revisit to the digital finance revolution
Fleshes out the core developments and trending fintech 2.0 solutions that pause challenges and bring opportunities for businesses and economies. It comprises nine main chapters with collective insights and interdisciplinary perspectives covering the business, tech, and regulatory layers of financial technologies and decentralized finance. Besides, the book illustrates how to leverage these state-of-the-art technologies for the evolving digital and decentralized finance world.
Finance for Food : Towards New Agricultural and Rural Finance
Reflects the current state of discussion about agricultural and rural finance in developing and transition countries. It provides insight into specific themes, such as commodity value chains, farm banking, risk management in agricultural banking, structured finance, crop insurance, mobile banking, and how to increase effectiveness in rural finance. Case studies illustrate various aspects of agricultural and rural finance in developing economies. The book is based on one of the yearly financial Sector Development Symposia held by the KfW Development Bank.
Federation over the Web ; International Workshop, Dagstuhl Castle, Germany, May 1-6, 2005, Revised Selected Papers
The lives of people all around the world, especially in industrialized nations, continue to be changed by the presence and growth of the Internet. Its in?uence is felt at scales ranging from private lifestyles to national economies, boosting thepaceatwhichmoderninformationandcommunicationtechnologiesin?uence personal choices along with business processes and scienti?c endeavors. In addition to its billions of HTML pages, the Web can now be seen as an open repository of computing resources. These resources provide access to computational services as well as data repositories, through a rapidly growing variety of Web applications and Web services.
Fashion marketing in emerging economies Vol. II : South American, Asian and African perspectives
Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved.
Fashion marketing in emerging economies ; Vol.1 : Brand, consumer and sustainability perspectives
Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others.
Explainable artificial intelligence in troke from the clinical, rehabilitation and nursing perspectives
As we know, strokes are one of the world's leading causes of death, and the cruel aspect of a stroke is that it leaves people with severe functional disability and/or cognitive impairment. Strokes have a significant impact on economies worldwide, as it is estimated that about 10% of the male population and 8% of the female population are affected by them. Such people need personal help in their everyday life and must be materially supported by social services. With the advancement of medicine, artificial intelligence, and new technologies have been developing rapidly and are gradually applied in diseases of the nervous system, increasingly helping diagnosis, treatment, rehabilitation, and prognosis of disease.
Entrepreneurship, the new economy and public policy : Schumpeterian perspectives
Silicon Valley is the most salient example of high-tech industrial clusters. Public policy makers throughout the world would like to learn the secrets of Silicon Valley in order to build their own high-tech economies. The existing literature on ind- trial clusters, which traces back to Marshall (1920), focuses on the way in which ?rms bene?t from locating in a cluster; it suggests that once a cluster comes into existence However, a more important question is how to reach this critical mass in the ?rst place. In contrast to the literature, evidence suggests that entrepreneurs rarely move when they est- lish high-tech start-ups. This contradicts the notion that location choice analyses lead entrepreneurs to a high-tech cluster. A high-tech industrial cluster such as Silicon Valley is characterized by c- centrated entrepreneurship.
Entrepreneurship and innovation : Theory, practice and context, 4th
Provides an overview of the theory, Practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, And to recognise their own abilities in this regard. The book provides the reader with an overview of these elements and how they combine to create new value in the market.
Emerging States and Economies : Their Origins, Drivers, and Challenges Ahead
This book asks why and how some of the developing countries have “emerged” under a set of similar global conditions, what led individual countries to choose the particular paths that led to their “emergence,” and what challenges confront them. If we are to understand the nature of major risks and uncertainties in the world, we must look squarely at the political and economic dynamics of emerging states. Their rapid economic development has changed the distribution of wealth and power in the world. Yet many of them have middle income status. To global governance issues, they tend to adopt approaches that differ from those of advanced industrialized democracies. At home, rapid economic growth and social changes put pressure on their institutions to change. This volume traces the historical trajectories of two major emerging states. It also analyzes cross-country data to find the general patterns of economic development and sociopolitical change in relation to globalization and to the middle income trap.
Education Policies in the 21st Century : Comparative Perspectives
Explores the agenda of education policies in the 21st century. In the first part of the book, education is handled from a historical and political framework, and the effects of the change of states and policies on education are examined. In the second part, the effects of changes in the economy on education policies and economies’ demands from educational institutions are examined. In the last section, current policies in the international education sector, which is growing day by day as a result of increasing globalization and internationalization, are examined and future trends are tried to be revealed. In articles written by academics from different universities all over the world, the topics are presented in a comparative perspective.
