الصفحة 2
الصفحة 2
International humanitarian law and non-state actors : Debates, law and practice
challenges the traditional approach to international law by concentrating on international humanitarian law and placing the focus beyond States: it reflects on current legal, policy and practical issues that concern non-State actors in and around situations of armed conflict.The contributions that comprise this volume are oriented towards a broad readership audience in the academic and professional fields related to international humanitarian law, international criminal law, international human rights law and general public international law.
International Economic Policy Coordination
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.
International business
Provides thorough coverage, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. More comprehensive than competing books, this new edition of International Business includes: New chapter on the digitalization of the global economy and its implications for firm strategy and organizations New examinations of the forces of de-globalization, implications of rising trade protectionism, challenges of geopolitical conflicts, and a friction framework for understanding the effects of cultural differences Enriched and expanded discussions about potential reconfigurations of global value chains following the Covid-19 pandemic, changing perspectives on the role of the government with renewed attention to industrial policy, shifts in regional integration with the emergence of such new trade blocks as CPTPP and RCEP, and fresh insights on factors influencing a country's balance of payments Strengthened, expanded global cases, examples, and "industry" and "country" mini-cases that give students practical insight into the ways companies actually behave within a competitive, global environment.
International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management.
International Accounting
The 6th edition provides an overview of the broadly defined area of international accounting. It focuses on the accounting issues related to international business activities and foreign operations and provides substantial coverage of the IASB and IFRS. Its unique benefits include up-to-date coverage of relevant material; extensive numerical examples; two chapters devoted to the application of IFRS; and coverage of nontraditional but important topics such as management accounting issues in multinational companies, international corporate governance, and corporate social reporting. Distinguishing features include excerpts from recent annual reports to demonstrate differences in financial reporting practices across countries and financial reporting issues especially relevant for multinational corporations.
Internal Research & Development Markets
In times of global markets, increasing competition and short product life cycles the effective and efficient management of industrial research and development (R&D) activities is of central importance for companies as well as for the whole economy. Traditionally the resources for R&D projects are allocated via planning- and budgeting procedures, evaluation methods and hierarchical decision-committees. This book presents resource allocation via internal markets as an alternative to such hierarchical decision procedures.
Internal Crowdsourcing in Companies : Theoretical Foundations and Practical Applications
This book examines the implications of internal crowdsourcing (IC) in companies. Presenting an employee-oriented, cross-sector reference model for good IC practice, it discusses the core theoretical foundations, and offers guidelines for process-management and blueprints for the implementation of IC. Furthermore, it examines solutions for employee training and competence development based on crowdsourcing.
Intelligent Document Retrieval : Exploiting Markup Structure
Collections of digital documents can nowadays be found everywhere in institutions, universities or companies. Examples are Web sites or intranets. But searching them for information can still be painful. Searches often return either large numbers of matches or no suitable matches at all. Such document collections can vary a lot in size and how much structure they carry. What they have in common is that they typically do have some structure and that they cover a limited range of topics. The second point is significantly different from the Web in general. The type of search system that we propose in this book can suggest ways of refining or relaxing the query to assist a user in the search process. In order to suggest sensible query modifications we would need to know what the documents are about. Explicit knowledge about the document collection encoded in some electronic form is what we need. However, typically such knowledge is not available. So we construct it automatically.
Intellectual Property Management in R&D Collaborations : The Case of the Service Industry Sector
This book of about two hundred and seventy pages examines the complex and challenging problem of how companies can take an intellectual property lead within research and development (R&D) collaborations. … He compiled a typology for managing intellectual property in R&D collaborations.The findings of the book are based on a series of interviews with companies in a variety of industries and regions, as well as on a detailed examination of the service companies IBM, SAP, Swisscom and SwissRe.
Intellectual Property Management : The Role of Technology-Brands in the Appropriation of Technological Innovation
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.
Intellectual Property in the Food Technology Industry : Protecting Your Innovation
Considering the effort and funding devoted to a company's success, understanding Intellectual Property rights patents, trade secrets, trademarks, and licensing is essential. Establishing appropriate internal policies from the outset can prevent companies from learning a costly and painful lesson in the courtroom. With Intellectual Property in the Food Technology Industry, currently the only book of its kind focusing specifically on the food industry, one will learn what to consider throughout the various creative phases of a product's lifespan from initial research and development initiatives through post-production.
Integrated Information Management : Applying Successful Industrial Concepts in IT
After years of apparent dormancy, once again companies are paying more att- tion to information management. IT departments and CIOs are confronted with a number of new challenges, which force them to reconsider past information m- agement strategies and solutions. Recently cited as positive trends in IT are only those developments concerning stronger customer service and process orientation or pertaining to new forms of IT governance.
Integrated Capacity and Price Control in Revenue Management : A Fuzzy System Approach
Due to tough competition and increased customer-orientation, companies must improve their management of revenue objectives. In the context of a fluctuating demand and the unknown price behaviour of customers, the practice-oriented development of a revenue management approach for an integrated control of capacities and prices becomes essential. Michael Becher develops a concept for an integrated capacity and price control in revenue management. His concept is based on fuzzy expert controllers and complies with the defined business and application requirements. The resulting approach is evaluated in three applications: capacity control in waste incineration industry, price control in hotels and integrated capacity and price control in goods distribution. The results show that the amount of coverage can be increased due to the application of the proposed concept.
Innovative dosage forms : Design and development at early stage
Provides information that is essential for the drug development effort Presents the latest advances in the field and describes in detail innovative formulations, such as nanosuspensions, micelles, and cocrystals Describes current approaches in early pre-formulation to achieve the best in vivo results Addresses regulatory and safety aspects, which are key considerations for pharmaceutical companies Includes case studies from recent drug development programs to illustrate the practical challenges of preformulation design
Industry 4.0 for SMEs : Challenges, opportunities and requirements
This book explores the concept of Industry 4.0, which presents a considerable challenge for the production and service sectors. While digitization initiatives are usually integrated into the central corporate strategy of larger companies, smaller firms often have problems putting Industry 4.0 paradigms into practice. Small and medium-sized enterprises (SMEs) possess neither the human nor financial resources to systematically investigate the potential and risks of introducing Industry 4.0. Addressing this obstacle, the international team of authors focuses on the development of smart manufacturing concepts, logistics solutions and managerial models specifically for SMEs. Aiming to provide methodological frameworks and pilot solutions for SMEs during their digital transformation, this innovative and timely book will be of great use to scholars researching technology management, digitization and small business, as well as practitioners within manufacturing companies.
Income Smoothing Practices and Its Impact on Companies Earnings Per Share
At the end of the 1990s and the beginning of 21st century, the world has witnessed a series of corporate accounting scandals across the United States and Europe. Examples include Enron, Health South, Parmalat, Tyco, Worldcom and Xerox. After those, corporate accounting scandals have come over; earnings management has been a great and consistent concern among parctitioners and regulators and has received considerable attention in the accounting literatures
In Detail : Exhibitions and Displays : Museum Design Concepts, Brand Presentation, Trade Show Design
From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle. Presents extensively documented project examples. With production photographs from the construction site. Includes the most important planning aspects and production methods
Implementing Industry 4.0 in SMEs : Concepts, Examples and Applications
This book addresses the practical challenges that Industry 4.0 presents for SMEs. While large companies are already responding to the changes resulting from the fourth industrial revolution , small businesses are in danger of falling behind due to the lack of examples, best practices and established methods and tools.
Implementing Environmental Management Accounting : Status and Challenges
The focus of the conference and the papers presented was on implementation of Environmental Management Accounting. That is to say what challenges there are in getting EMAto work in companies, how governments are promoting EMAand how EMA can be supported by for instance IT. From the papers in this volume it can be seen that EMAis becoming more established as a ?eld of practice as well as an a- demic endeavour. EMA is no longer the sole interest of large multinational c- panies but is being adopted by SMEs as well as being promoted by various gove- ment agencies.
How to write effective business English : Your guide to excellent professional communication
This book is ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for intermediate English speakers, it focuses on the areas that are easy to get wrong.
