الصفحة 17
الصفحة 17
Consumer Happiness : Multiple Perspectives
Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively.
Consumer Behaviour and Analytics
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making.
Consumer behavior, organizational strategy and financial economics ; Proceedings of the 21st eurasia business and economics society conference
Shows selected articles from the 21st Eurasia business and economics society (EBES) conference, Which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, New questions in the development of organizational strategy, And the interaction of financial economics with industrial economics and policy.
Consumer behavior over the life course : Research frontiers and new directions
Examines consumer behavior using the “life course” paradigm, A multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Also oresenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline.
Consumer and sensory evaluation techniques : How to sense successful products
Consumer and sensory evaluation techniques speaks to management and decision-makers within organizations and addresses the main questions (eg: "How much will it cost?" and "How quickly can it be achieved?") that are faced when developing and testing new products before a launch. Chapters cover: The pillars of good consumer and sensory studies; Sensory profile of a product: Mapping internal sensory properties; The foundations of consumer evaluation; Study plans and strategy sustainable short, mid and long-term vision; Real-life anticipation with market factors: Concept, price, brand, market channel; And internal studies versus sub-contracting. Also uses examples from multiple sectors to show how to build a sustainable product evaluation strategy analyses the critical milestones to follow and the pitfalls to avoid.
Conservation in the 21st century : Gorillas as a case study
this book is essential reading for primatologists, biologists, and conservationists searching for both a current assessment of the gorilla’s conservation status and, importantly, for ideas and tools that show promise of halting or reversing population declines and putting us on a path to achieving a stable, long-term co-existence of human and wildlife populations.
Consciousness : A Mathematical Treatment of the Global Neuronal Workspace Model
This book brings together the fundamental ideas of information theory and the statistical mechanics of phase transitions within the context of the neurosciences, culture, immunology and socio-psychological studies. Outlined is a program pertaining to a dynamic and semantic extension of current models for the global neuronal workspace as were previously introduced by Baars, Dretske and others.
Conjoint Behavioral Consultation : Promoting Family-School Connections and Interventions
Conjoint behavioral consultation (CBC) strengthens collaboration between children’s most critical learning environments – school and home – for improved academic, behavioral, and social-emotional skills. The reader-friendly, 2nd edition of Conjoint Behavioral Consultation: Promoting Family-School Connections and Interventions offers innovative applications of CBC as an ecological, evidence-based approach. In this new edition, the authors combine best practices in consultation and problem-solving for interventions that promote and support children’s potential, teachers’ educational mission, and family members’ unique strengths.
Congruency, Expectations and Consumer Behavior in Digital Environments
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising.
Concrete-Filled Double-Skin Steel Tubular Columns: Behavior and Design
Concrete-Filled Double-Skin Steel Tubular Columns: Behavior and Design provides a thorough review of the recent advances on the behaviour and design of concrete-filled double-skin steel tubular (CFDST) columns. Drawing on their extensive knowledge and research, the authors cover topics such as different CFDST columns under axial compression, innovative techniques including the use of rubberised concrete, columns with different cross-sections, and steel material envelops and failure modes.
Concrete composite columns : Behavior and design
Moves beyond existing resources, to study the relationship between existing composite structures and design methods for the sectional form of concrete composite structure. Chapters cover the failure criteria of concrete; confined concrete types; models including axial stress prediction, analysis oriented constitutive, and design-oriented constitutive models; the design and analysis of section form; double confined concrete; seismic behaviors of concrete composite columns; and the seismic design of concrete composite columns.
Concrete - filled double skin steel tubular column with hybrid fibre reinforced polymer : post fire repair
Highlights the residual strength of the CFDST column, that can be used to determine the most suitable repair method in order to retrofit the column. The book elaborates on the behavior of CFDST column after being exposed to fire. This book also discusses the effectiveness of repair method using single and Hybrid Fibre Reinforced Polymer (FRP) of fire-damaged CFDST columns.
Conceptualizing Environmental Citizenship for 21st Century Education
This book is about the development of a common understanding of environmental citizenship. It conceptualizes and frames environmental citizenship taking an educational perspective. Organized in four complementary parts, the book first explains the political, economic and societal dimensions of the concept.
Conceptual Modeling of Information Systems
When designing an information system, conceptual modeling is the activity that elicits and describes the general knowledge the system needs to know. This description, called the conceptual schema, is necessary in order to develop an information system.textbook explains in detail the principles of conceptual modeling independently from particular methods and languages and shows how to apply them in real-world projects. It covers all aspects of the engineering process from structural modeling over behavioral modeling to meta-modeling, and completes the presentation with an extensive case study based on the osCommerce system, an online store-management software program freely available under the GNU General Public License. His presentation is based on well-known industry standards like UML and OCL as a particular conceptual modeling language, yet also delivers the basics of the formal logical language background.
Concepts and Controversies in Obsessive-Compulsive Disorder
Few syndromes in psychopathology generate as much popular curiosity and clinical exploration as does obsessive-compulsive disorder (OCD). Speci?c advances include an improved grasp of the heterogeneity of the disorder, identi?cation of putative subtyping schemes, and the development of increasingly sophisticated theoretical models of the etiology and maintenance.
Computer safety, reliability, and security ; Vol. 4166 ; 25th International Conference, SAFECOMP 2006, Gdansk, Poland, September 27-29, 2006, Proceedings
The conference focuses on the state of the art, expe- ence and new trends in the areas of safety, security and reliability of critical IT systems and applications and serves as a platform for knowledge and technology transfer for researchers, industry (suppliers, operators, users), regulators and certi?ers of such systems. SAFECOMP provides ample opportunity to exchange insights and experiences on emerging methods, approaches and practical so- tions to safety, security and reliability problems across the borders of di?erent application domains and technologies.
Computational Maps in the Visual Cortex
For more than 30 years, the visual cortex has been the source of new theories and ideas about how the brain processes information. Understanding the computations in the visual cortex is therefore an important step toward a general theory of computational brain theory
Computational Electronic Circuits : Simulation and Analysis with MATLAB®
This textbook teaches in one, coherent presentation the three distinct topics of analysis of electronic circuits, mathematical numerical algorithms and coding in a software such as MATLAB®. By combining the capabilities of circuit simulators and mathematical software, the author teaches key concepts of circuit analysis and algorithms, using a modern approach. The DC, Transient, AC, Noise and behavioral analyses are implemented in MATLAB to study the complete characteristics of a variety of electronic circuits, such as amplifiers, rectifiers, hysteresis circuits, harmonic traps and passes, polyphaser filters, directional couplers, electro-static discharge and piezoelectric crystals. This book teaches basic and advanced circuit analysis, by incorporating algorithms and simulations that teach readers how to develop their own simulators and fully characterize and design electronic circuits.
Collective Beings
With collective behaviors playing a fundamental role in many scientific and technical disciplines, COLLECTIVE BEINGS focuses its attention on socio-economic applications to be used, the book provides the reader with deep insights into modern conceptual tools of economy based on systemics.
Collaborative Medicine Case Studies : Evidence in Practice
Collaborative Medicine Case Studies Collaborative Medicine Case Studies shows physicians and mental health practitioners working together across a variety of settings to assess and treat entrenched illnesses, combined physical and psychological conditions (back pain/panic attacks, diabetes/bipolar disorder), and cases that defy straightforward diagnosis. At the same time, the cases reflect the economic and financial realities of contemporary health care.
