الصفحة 13
الصفحة 13
International Direct Marketing : Principles, Best Practices, Marketing Facts
This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing.
International conference on terrain and geohazard challenges facing onshore oil and gas pipelines : Evaluation, routing, resign, construction, operation ; Proceedings of a three day international conference on terrain and geohazard challenges facing onshore oil and gas pipelines, organised by the Institution of Civil Engineers in association with BP Exploration and held at the Institution of Civil Engineers, London, UK, on 2 – 4 June 2004
To access global oil and gas deposits, major pipelines must traverse remote regions with extreme terrains. There are a significant number of pipeline projects, active or planned, in tropical jungles, mountains and deserts, in permafrost and in areas of wetland. Each of these natural environments is associated with a range of geohazards, which may include landslides, soil erosion, karst, river migration, and seismic or volcanic activity. At the same time, society demands increasing availability and reliability of supply, together with improved environmental standards, all making for substantial challenges.
International Clinical Sociology
International Clinical Sociology is the first volume to present basic clinical sociology diagrams and models in addition to detailed histories of clinical sociology in the United States, Quebec, France and Japan. A range of interventions are discussed in light of a region’s economic, social, political, and/or disciplinary history. Among the topics that are covered: mediation, environmental justice activities in Brazil, focus groups for international clients, bereavement, conflict prevention work in Malaysia, movement building in the United States, a therapeutic house for adults that is under the care of the Italian Association of Clinical Sociologists, mental health challenges in China and street children in Mexico.
International business
Provides thorough coverage, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. More comprehensive than competing books, this new edition of International Business includes: New chapter on the digitalization of the global economy and its implications for firm strategy and organizations New examinations of the forces of de-globalization, implications of rising trade protectionism, challenges of geopolitical conflicts, and a friction framework for understanding the effects of cultural differences Enriched and expanded discussions about potential reconfigurations of global value chains following the Covid-19 pandemic, changing perspectives on the role of the government with renewed attention to industrial policy, shifts in regional integration with the emergence of such new trade blocks as CPTPP and RCEP, and fresh insights on factors influencing a country's balance of payments Strengthened, expanded global cases, examples, and "industry" and "country" mini-cases that give students practical insight into the ways companies actually behave within a competitive, global environment.
International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management.
International Actors and the Formation of Laws
This book addresses the discourse that creates, modifies, and reshapes the law, as well as discourse participants. The book focuses on the actors operating in legal regimes and their subtly, bluntly, or even outright aggressive impact on the formation of laws. As the book examines the intersection of domestic, European, international, and even transnational, legal regimes where new law emerges as a product of this discourse, it contributes to the understanding of the mobility of law and contemporary law’s interactive nature. This book provides enlightening examples of diverse legal fields influenced by international, non-domestic actors. It covers a wide range of relevant topics, from financial sanctions to the rights of indigenous peoples, and addresses actors ranging from the European Union and the European Court of Human Rights to disability organizations. By exploring actors, the book stresses their objectives and driving forces behind their efforts to influence law. The book reveals an array of diverging methods used by international actors to influence law. Additionally, the book resonates with Nordic legal tradition and highlights Nordic commitment to rule of law and equality.
Internal Migration, Urbanization and Poverty in Asia : Dynamics and Interrelationships
The chapters within this volume examine those complexities using a range of traditional and nontraditional measures—such as multidimensional poverty, gaps, and polarization—to arrive at the conclusion that poverty is now an urban issue. This volume offers an essential resource for economic policy makers and students of development economics to understand the interrelationships between internal migration, urbanization, and poverty in Asia, paving the way for the improved management of internal migration, and disadvantaged and vulnerable populations.
Intermediate Physics for Medicine and Biology
Intended this wide-ranging text bridges the gap between introductory physics and its application to the life and biomedical sciences. This extensively revised and updated fourth edition reflects new developments at the burgeoning interface between physics and biomedicine.
Interior Surfaces and Materials : Aesthetics, Technology, Implementation
Provides detailed and specific information on the use of appropriate materials in interior design. The book leads off with an overview of the range of available products for interior design, including large-format photographs of each material and interiors that use them. This is followed by detailed discussions of relevant aspects and production methods of the individual material groups, including selected examples. The processing of the materials is illustrated by production photographs from the construction site and numerous detail drawings. In the accompanying texts, expert planners who specialize in the various materials share their practical knowledge of how to use them.
Interior Spaces : Space, Light, Materials
Space, light and material: from the meditative ambiance of a chapel or synagogue to the colourful, organic forms of fashion boutiques, the design of an interior space - composed of lighting, the surfaces, textures and colours of materials, finishing and features - creates atmosphere and lends specific character. The growing willingness on the part of designers in recent years to experiment with colours, materials and spatial concepts is demonstrated in the range and diversity of international examples presented in this, the third volume in the series "In Detail". All plans and drawings of interiors and furnishings have been carefully researched and drawn by the staff of DETAIL.
Interior design visual presentation : A guide to graphics, models and presentation methods ; 5th ed.
A newly updated and comprehensive guide to all aspects of visual design From doing a quick sketch to producing a fully rendered model, the ability to create visual representations of designs is a critical skill for every designer. Interior Design Visual Presentation, Fifth Edition offers thorough coverage of interior design communication used throughout the design process, complete with a broad range of real-world examples.
Interior design masters
Contains 300 biographical entries of people who have significantly impacted design. They are the people, historical and contemporary, that students and practitioners should know. Coverage starts in the late-Renaissance, with a focus on the twentieth and twenty-first centuries. The book has five sections, with the entries alphabetical in each, so it can serve as a history text book and a reference guide. Theseventeeth- andeighteenth-century section covers figures from Thomas Chippendale to Horace Walpole. Thenineteenth-century section includes William Morris and Candace Wheeler. The earlytwentieth-century section presents modernisms design heroes, including Marcel Breuer, Eileen Gray, and Gilbert Rohde. The post-World War II designers range from Madeleine Castaing to Raymond Loewy. The final contemporary section includes Ron Arad and the Bouroullec brothers. These are the canonical figures who belong to any design history.
Interior Design : Conceptual Basis
Seven concepts of planning, circulation, 3D, construction, materials, colour and lighting, which covers the entire spectrum of a designer's activity. Analysing design concepts from the view of the range of possibilities that the designer can examine and eventually decide by choice and conclusive belief the appropriate course of action to take in forming that particular concept, the formation and implementation of these concepts is taken in this book to aid the designer in his/her professional task of completing a design proposal to the client. The purpose of this book is to prepare designers to focus on each concept independently as much as possible, whilst acknowledging relative connections without unwarranted influences unfairly dictating a conceptual bias, and is about that part of the design process called conceptual analysis. It is assumed that the site, location, building and orientation, as well as the client's brief of activities and needs have been digested and analysed to provide the data upon which the design process can begin.
Interferometry and Synthesis in Radio Astronomy
This book is open access under a CC BY-NC 4.0 license.The third edition of this indispensable book in radio interferometry provides extensive updates to the second edition, including results and technical advances from the past decade; discussion of arrays that now span the full range of the radio part of the electromagnetic spectrum observable from the ground, 10 MHz to 1 THz; an analysis of factors that affect array speed; and an expanded discussion of digital signal-processing techniques and of scintillation phenomena and the effects of atmospheric water vapor on image distortion, among many other topics.
Interfacial Processes and Molecular Aggregation of Surfactants
Given the enormous interest in surface phenomena in areas ranging from materials science to applications in life science, this volume is a very timely addition to the literature. Emphasis is on surfactants mediating interfacial and molecular aggregation phenomena, and the following topics are reviewed in particular: dissolution rates, equilibrium adsorption, mixing rules, and spreading on a solid surface of surfactants, as well as the role of surfactants in mediating a range of processes, such as the fabrication of various nanomaterials.
Interface oral health science 2016 : Innovative research on biosis-abiosis intelligent interface
This volume broadens understanding of dentistry and promotes interdisciplinary research across a wide range of related fields, based on the symposium entitled "Innovative Research for Biosis–Abiosis Intelligent Interface 2016". It aims to create highly functional and autonomic intelligent interface by combining highly functional interface science with the technology of an evaluation and a control at the interface, with the various topics of biomaterials, innovation for oral science and application, regenerative oral science, and medical engineering. Since 2002, the Tohoku University Graduate School of Dentistry has hosted “Interface Oral Health Science” several times as the main theme of dental research in the twenty-first century, and this is the sixth proceedings of the symposiums following the ones in 2005, 2007, 2009, 2011, and 2014.
Interface oral health science 2014 : Innovative research on biosis-abiosis intelligent interface
The Tohoku University Graduate School of Dentistry first introduced the concept of “Interface Oral Health Science”, designed to establish and maintain healthy oral cavities, which are home to a number of mixed systems. Included in those systems are: (1) host tissues such as teeth, mucosa, muscle and bone, (2) parasites and microorganisms cohabiting the surfaces of the oral cavity, and (3) biomaterials that are used for the rehabilitation of oral functions. In addition, (4) these systems are subject to severe and complex mechanical forces. Therefore, it is critical to promote dental studies that integrate a wide range of interdisciplinary research as medicine, agriculture, material science, engineering, and pharmacology.
Interconnect Noise Optimization in Nanometer Technologies
The authors bring together a wealth of information presenting a range of CAD algorithms and techniques for synthesizing and optimizing interconnect. Practical aspects of the algorithms and the models are explained with sufficient details. The book investigates the most effective parameters in layout optimization. Different post-layout optimization techniques with complexity analysis and benchmarks tests are provided. The impact crosstalk noise and coupling on the wire delay is analyzed. Parameters that affect signal integrity are also considered.
Intelligent Techniques for Web Personalization ; IJCAI 2003 Workshop, ITWP 2003, Acapulco, Mexico, August 11, 2003, Revised Selected Papers
Web personalizationcan be de?ned as any set of actions that can tailor the Web experience to a particular user or set of users. The experience can be something as casualas browsinga Web site oras (economically)signi?cantas tradingstock or purchasing a car. The actions can range from simply making the presentation more pleasing to anticipating the needs of a user and providing customized and relevant information. To achieve e?ective personalization, organizations must rely on all available data, including the usage and click-stream data (re?e- ing user behavior), the site content, the site structure, domain knowledge, user demographics and pro?les. In addition, e?cient and intelligent techniques are needed to mine these data for actionable knowledge, and to e?ectively use the discovered ...
Intelligent Systems and Signal Processing in Power Engineering
Power engineering has become a multidisciplinary field ranging from linear algebra, electronics, signal processing to artificial intelligence including recent trends like bio-inspired computation, lateral computing and so on. In this book, Ukil builds the bridge between these inter-disciplinary power engineering practices. The book looks into two major fields used in modern power systems: intelligent systems and the signal processing. The intelligent systems section comprises of fuzzy logic, neural network and support vector machine. The author looks at relevant theories on the topics without assuming much particular background. Following the theoretical basics, he studies their applications in various problems in power engineering, like, load forecasting, phase balancing, or disturbance analysis.
