Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...
Lire la suiteTo determine the willingness-to-pay (WTP) for products and/or services from a customer perspective is crucial for modern ...
Lire la suiteThis book is for people who work in the tech industry—computer and data scientists, software developers and engineers, ...
Lire la suiteEnhances learning about complex project management principles and practices through the introduction and discussion of a ...
Lire la suiteExperience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages ...
Lire la suiteExperimental Business Research adopts laboratory based experimental economics methods to study an array of business and policy ...
Lire la suitethe book presented at the conference and a few others that were solicited especially for this volume contain original research ...
Lire la suiteThis set of four volumes on Educational Change brings together evidence and insights on educational change issues from leading ...
Lire la suiteDespite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on ...
Lire la suiteDespite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on ...
Lire la suiteChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Lire la suiteProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Lire la suiteFinance for Engineers: Evaluation and Funding of Capital Projects provides a framework for engineers and scientists to undertake ...
Lire la suiteCovers financial data and univariate models; asset returns; interest rates, yields and spreads; volatility and correlation; ...
Lire la suitePublic sector managers are confronted daily with targets and demands that are often set in confusing accounting and financial ...
Lire la suiteThis book integrates the restoration of forest functions into landscape conservation plans. and this book represents the ...
Lire la suiteAdvances in automation for electronic commerce require improved understanding and formalization of the objects, processes, ...
Lire la suiteNetworks of firms have been in the focus of management research for several years. Recently, special attention has been paid ...
Lire la suiteDreamweaver is Macromedia's bestselling web design/development environment. Dreamweaver has the capability to generate dynamic ...
Lire la suiteDigital Humans: Thriving in an Online World is an insightful, engaging and interdisciplinary discussion of how best to transform ...
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