This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications ...
Lee masMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly ...
Lee masCustomer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...
Lee masThese issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...
Lee masJanine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...
Lee masCovers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...
Lee masThe purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...
Lee masData Mining and Knowledge Discovery Handbook organizes all major concepts, theories, methodologies, trends, challenges and ...
Lee masDatabase marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...
Lee masDecision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...
Lee masDecision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...
Lee masThe benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process ...
Lee masIl libro Demand Planning analizza metodi quantitativi, modelli matematici e processi aziendali per la gestione e la pianificazione ...
Lee masIt is the dental office administrator’s essential companion to all aspects of reception work and supervisory practice management ...
Lee masThe book brings in diverse perspectives on ubiquitous information environments, from computer-supported collaborative work, ...
Lee masThe integration of analytic models into information systems provides the basis for developing intelligent decision support ...
Lee masAnalyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations ...
Lee masInvestigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at ...
Lee masNew information technologies are being applied swiftly to all levels of government service: local, county, regional and even ...
Lee masyou’ll find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting ...
Lee mas