Applied Demography in the 21st Century : Selected Papers from the Biennial Conference on Applied Demography, San Antonio, Texas, January 7–9, 2007
The work contains chapters on several major topical areas that are central to applied demography including works on data ...
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Artificial Intelligence for Marketing Management / Park Thaichon, Sara Quach
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and ...
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B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade / Gerrit Heinemann
Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
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Basic Python for Data Management, Finance, and Marketing : Advance Your Career by Learning the Most Powerful Analytical Tool / Art Yudin
Learn how to gather, manipulate, and analyze data with Python. This book is a practical guide to help you get started with ...
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Bee Products : Chemical and Biological Properties / José M Alvarez-Suarez
Presents an updated discussion on the chemical composition and biological properties of the main bee products, which until ...
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Behavioral Interventions for Prevention and Control of Sexually Transmitted Diseases
Before AIDS, the role of behavioral interventions in preventing transmission of sexually transmitted diseases was acknowledged ...
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Behavioural Research for Marketing : A Practitioner's Handbook / Julian Adams
Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
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Benefits Realisation: The Change-Driven Approach to Project Success / Rasmus Rytter
In Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and ...
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Big Data : A Road Map for Successful Digital Marketing / Amandeep Singh, Rohit Bansal, Sandhir Sharma
Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...
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Bone Augmentation in Implant Dentistry : A Step-by-Step Guide to Predictable Alveolar Ridge and Sinus Grafting / Michael A. Pikos
Implant dentistry has evolved tremendously over the past three decades and is rapidly progressing as new materials and protocols ...
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
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Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
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Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli
This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
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Build To Order : The Road to the 5-Day Car
Build To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...
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Business Ethics : Methods and Application / Christian Becker
Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...
Lee masBusiness Plan : Telepherique Du Bludan أسامة عرفات ؛ عمار العظمة ؛ رومانس قاروط ؛ إشراف د. جهاد يعقوب
Telepherique Du Bludan is one of the most prominent tourist attractions that targets tourists and visitors from all over ...
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Canadian Semantic Web
This book covers a variety of well known topics of interest to practitioners in industry and research scientists. The range ...
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Chance Discoveries in Real World Decision Making
For this book, the editors invited and called for contributions from indispensable research areas relevant to "chance discovery," ...
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Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
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Collaborative Networks and Their Breeding Environments
This book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored ...
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