Customer Service Marketing : Managing the Customer Experience / Edwin N. Torres, Tingting Zhang
Publication year: 2023
ISBN: 9780429263965
Internet Resource: Please Login to download book
Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s servicescape, quality measurement tools, and use of technologies. The book also gives insights into consumers including their expectations, attitudes, emotions, word-of-mouth behaviors, and strategies to ensure their loyalty.
Subject: Business, Marketing, Economics, Finance, Business & Industry, Management and Accounting, Services Marketing, Customer Service Marketing
