Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...
Lee masTo determine the willingness-to-pay (WTP) for products and/or services from a customer perspective is crucial for modern ...
Lee masThis book is for people who work in the tech industry—computer and data scientists, software developers and engineers, ...
Lee masEnhances learning about complex project management principles and practices through the introduction and discussion of a ...
Lee masExperience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages ...
Lee masExperimental Business Research adopts laboratory based experimental economics methods to study an array of business and policy ...
Lee masthe book presented at the conference and a few others that were solicited especially for this volume contain original research ...
Lee masThis set of four volumes on Educational Change brings together evidence and insights on educational change issues from leading ...
Lee masDespite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on ...
Lee masDespite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on ...
Lee masChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Lee masProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Lee masFinance for Engineers: Evaluation and Funding of Capital Projects provides a framework for engineers and scientists to undertake ...
Lee masCovers financial data and univariate models; asset returns; interest rates, yields and spreads; volatility and correlation; ...
Lee masPublic sector managers are confronted daily with targets and demands that are often set in confusing accounting and financial ...
Lee masThis book integrates the restoration of forest functions into landscape conservation plans. and this book represents the ...
Lee masAdvances in automation for electronic commerce require improved understanding and formalization of the objects, processes, ...
Lee masNetworks of firms have been in the focus of management research for several years. Recently, special attention has been paid ...
Lee masDreamweaver is Macromedia's bestselling web design/development environment. Dreamweaver has the capability to generate dynamic ...
Lee masDigital Humans: Thriving in an Online World is an insightful, engaging and interdisciplinary discussion of how best to transform ...
Lee mas