International Brand Management of Chinese Companies
This book is a must read for all those interested in building successful global brands and for all those interested in China ...
Lee mas
International Luxury Brand Strategy / Pierre Xiao Lu
Gives an overview of how a luxury brand is created through the understanding and application of economic rules and through ...
Lee mas
Launching & Building a Brand For Dummies / Amy Will
In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been ...
Lee mas
Light, Nature, Architecture : A Guide to Holistic Lighting Design / Ulrike Brandi, Ian Ritchie
Proves how important, but also how easy it is to integrate natural light into planning and thus into the design of healthy ...
Lee mas
Machine Learning in Computer Vision
The goal of this book is to address the use of several important machine learning techniques into computer vision applications. ...
Lee mas
Managing Corporate Brands
Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate ...
Lee mas
Mathematics and Mechanics of Granular Materials
Granular or particulate materials arise in almost every aspect of our lives, including many familiar materials such as tea, ...
Lee mas
Mirror Geometry of Lie Algebras, Lie Groups and Homogeneous Spaces
As K. Nomizu has justly noted [K. Nomizu, 56], Differential Geometry ever will be initiating newer and newer aspects of the ...
Lee mas
Multi-scale Modelling for Structures and Composites
Numerous applications of rod structures in civil engineering, aircraft and spacecraft confirm the importance of the topic. ...
Lee mas
Nearrings and Nearfields
This present volume is the Proceedings of the 18th International Conference on Nearrings and Nearfields held at the Helmut-Schmidt-Universitat, ...
Lee mas
Nonlinear Ill-posed Problems of Monotone Type
This monograph offers a systematic and thorough exposition of the theory and applications of non-linear equations and variational ...
Lee mas
Nonlinear Ill-posed Problems of Monotone Type
This monograph offers a systematic and thorough exposition of the theory and applications of non-linear equations and variational ...
Lee mas
Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands / Wioleta Kucharska
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute ...
Lee mas
Positive Operators
this monograph presents a comprehensive study of positive operators between Riesz spaces and Banach lattices. Since the first ...
Lee mas
Public Relations, Branding and Authenticity : Brand Communications in the Digital Age / Sian Rees
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...
Lee mas
Storytelling
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...
Lee mas
Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design / Robin Landa
Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...
Lee mas
The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces / Wilson Ozuem, Silvia Ranfagni
Explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments ...
Lee mas
The Heart of Cohomology
Fundamental notions in cohomology for examples, functors, representable functors, Yoneda embedding, derived functors, spectral ...
Lee mas
The Heart of Cohomology
Fundamental notions in cohomology for examples, functors, representable functors, Yoneda embedding, derived functors, spectral ...
Lee mas
