Publication year: 2022
ISBN: 9781032137797
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Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time.
Subject: Business, Marketing, Advertising, Art publicitaire, Business & Economics, Branding, Commercial art, Communication in marketing, Creative ability in business, Branding