Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands / Wioleta Kucharska
Publication year: 2023
ISBN: 9781003178248
Internet Resource: Please Login to download book
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
Subject: Business, Marketing, Economics, Finance, Business & Industry, Business & Economics, Human Resources & Personnel Management, Organizational Behavior, Public Relations, Branding (Marketing), Business networks, Knowledge economy
