Semantic Web Services, Processes and Applications
Semantic Web Services, Processes and Applications brings contributions from researchers who study, explore and understand ...
Lee mas
Service Franchising
The book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough ...
Lee mas
Shaping an Inclusive Energy Transition Editors (view affiliations) Margot P. C. WeijnenZofia LukszoSamira Farahani
This book makes a case for a socially inclusive energy transition and illustrates how engineering and public policy professionals ...
Lee mas
Social Customer Relationship Management : Fundamentals, Applications, Technologies / Rainer Alt , Olaf Reinhold
Presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...
Lee masSocial Media For Small Business: Marketing Strategies for Business Owners / Franziska Iseli
Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. ...
Lee mas
Social Media for Project Management / Johan Ninan
In this book, multiple authors working on the application of social media in projects come together to craft an agenda for ...
Lee mas
Social Networks and the Semantic Web
Social Networks and the Semantic Web combines the concepts and the methods of two fields of investigation, which together ...
Lee mas
Sourcing of Services : International Aspects and Complex Categories
Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, ...
Lee mas
Storytelling
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...
Lee mas
Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design / Robin Landa
Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...
Lee mas
Strategic Management — New Rules for Old Europe
The European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers ...
Lee mas
Strategic Marketing : Concepts and Cases / Russell Abratt, Michael Bendixen
Explores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
Lee mas
Strategic Retail Management
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold ...
Lee mas
Successful Product Management : Tool Box for Professional Product Management and Product Marketing / Klaus J. Aumayr
Covers the following three key areas: Product management: positioning, core competencies and organizational integration Product ...
Lee mas
Supply Chain Strategy and Financial Metrics : The Supply Chain Triangle Of Service, Cost And Cash / Bram DeSmet
Examines the 'inventory' or 'working capital' angle, which is overlooked in many of the more strategic supply chain management ...
Lee mas
Sustainable Innovation : Trends in Marketing and Management / Anshu Saxena Arora, Sabine Bacouel-Jentjens,
In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource ...
Lee mas
Sustainable Land Use in Mountainous Regions of Southeast Asia
Mountainous regions are vitally important ecosystems. They are an important storage of fresh water and energy, a rich source ...
Lee masTaking Stock of Industrial Ecology
How can we design more sustainable industrial and urban systems that reduce environmental impacts while supporting a high ...
Lee mas
Technologies for E-Services (vol. # 3811)
This book constitutes the thoroughly refereed post-proceedings of the 6th International Workshop on Technologies for E-Services ...
Lee mas
Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus / Tobias Röding
Addresses the topic of technology use along different touchpoints in context of different services in retailing, both in ...
Lee mas
