Strategic Marketing : Concepts and Cases / Russell Abratt, Michael Bendixen
Publication year: 2019
ISBN: 9781138593633
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Explores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management.
Subject: Business, Marketing, Marketing Communications, Marketing Management, Strategic Management, Business, Management and Marketing, Economics, Finance, Business & Industry
