Successful Product Management : Tool Box for Professional Product Management and Product Marketing / Klaus J. Aumayr
Publication year: 2023
ISBN: 978-3-658-38276-6
Internet Resource: Please Login to download book
Covers the following three key areas: Product management: positioning, core competencies and organizational integration Product marketing: structures, success factors and practical tools Process-oriented product management: work processes, process-oriented product marketing and innovation management
Subject: Management, Project Management, Business and Management, Product Management, Book Product Marketing, Purchase process management, Product Strategies, Product Manager, Basics, Company
