A Theory of Marketing
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
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Advanced Introduction to Marketing Strategy / George S. Day
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
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B2B Brand Management
Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
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Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
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Corporate Brand Design : Developing and Managing Brand Identity / Mohammad Mahdi Foroudi, Pantea Foroudi
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition / Alina Wheeler, Debbie Millman
3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 ...
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
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Human Resource Management in Consulting Firms
This book presents insider reports from high-profile international consultancies which allow practitioners, scholars and ...
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Integrated Marketing Communications : A Global Brand-Driven Approach / Philip J. Kitchen , Marwa E. Tourky
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
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International Advertising and Communication
This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...
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International Brand Management of Chinese Companies
This book is a must read for all those interested in building successful global brands and for all those interested in China ...
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Launching & Building a Brand For Dummies / Amy Will
In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been ...
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Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands / Wioleta Kucharska
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute ...
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Storytelling
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...
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Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design / Robin Landa
Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...
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The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces / Wilson Ozuem, Silvia Ranfagni
Explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments ...
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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
Lee masThe impact of nation branding on FDI and Tourism industry In Syria محمد خليفتي ؛ حذيفة عبد الرحمن ؛ إشراف د. سامر عباس
This research is concerned with the impact of the nation branding, so the nation branding Was presented as a process of creating ...
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