Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing ...
Lee mas
Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
Lee mas
Great effort has been put forth to continuously make AI “smarter.” But, will smarter always equal more successful AI? ...
Lee mas
Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
Lee mas
Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...
Lee mas
This textbook presents the crucial issues in software engineering using the agile approach to software development - one ...
Lee mas
This book describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management ...
Lee mas
Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, ...
Lee masOur project would give anyone who would like to start an E-business to Customize their app and generate their own E-market ...
Lee mas
Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...
Lee mas
This book constitutes the refereed proceedings of the 6th International Conference on Business Process Management, BPM 2008, ...
Lee mas
It is expected that uncovered corporate fraud negatively affects the public reputation, and financial performance of fraudulent ...
Lee masCustomer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...
Lee mas
These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...
Lee mas
Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...
Lee mas
The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder ...
Lee mas
This book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to ...
Lee mas
Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder ...
Lee mas
The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...
Lee masAt a high level, this project involves building and configuring a hosting server to provide website, email, and FTP hosting ...
Lee mas