A Risk-Benefit Perspective on Early Customer Integration
Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing ...
Lee mas
AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
Lee mas
AI and UX
Great effort has been put forth to continuously make AI “smarter.” But, will smarter always equal more successful AI? ...
Lee mas
Acceptance and Usage of Technology through the Digital User Experience / Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza
Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
Lee mas
Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb
Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...
Lee mas
Agile Software Engineering
This textbook presents the crucial issues in software engineering using the agile approach to software development - one ...
Lee mas
Artificial Intelligence for Customer Relationship Management
This book describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management ...
Lee mas
Artificial Intelligence for Customer Relationship Management : Keeping Customers Informed
Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, ...
Lee mas
Big Data : A Road Map for Successful Digital Marketing / Amandeep Singh, Rohit Bansal, Sandhir Sharma
Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...
Lee mas
Business Process Management : 6th International Conference, BPM 2008, Milan, Italy, September 2-4, 2008. Proceedings
This book constitutes the refereed proceedings of the 6th International Conference on Business Process Management, BPM 2008, ...
Lee mas
Corporate fraud across the globe / Larry Li, Adela McMurray
It is expected that uncovered corporate fraud negatively affects the public reputation, and financial performance of fraudulent ...
Lee masCustomer Experience Excellence : The Six Pillars of Growth / Tim Knight
Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...
Lee mas
Customer Loyalty in Third Party Logistics Relationships
These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...
Lee mas
Customer Service Marketing : Managing the Customer Experience / Edwin N. Torres, Tingting Zhang
Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...
Lee mas
Customising Stakeholder Management Strategies
The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder ...
Lee mas
Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth
This book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to ...
Lee mas
From Customer Retention to a Holistic Stakeholder Management System
Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder ...
Lee mas
Handbook of Marketing Decision Models
The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...
Lee mas
How to Build Your Brand : Implementing a Proven and Effective Process / Laurence Lubin
Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...
Lee mas
Insurance Distribution Directive A Legal Analysis
This book of the AIDA Europe Research Series on Insurance Law and Regulation offers the first comprehensive legal and regulatory ...
Lee mas
