Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb
Publication year: 2023
ISBN: 978-3-658-40450-5
Internet Resource: Please Login to download book
Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales.
Subject: Business, Accounting, Business and Management, Sales and Distribution, Customer Relationship Management, B2B sales, Key Account Management, Distribution, Increase sales, Account Management, Generate added value in sales, Analyze customers, Account Journey, Win Loss Analysis, Generate customer value
