Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Lee masPresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
Lee masOur book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...
Lee masThe metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
Lee masThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
Lee masCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
Lee mas3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 ...
Lee masChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Lee masProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Lee masThis book presents insider reports from high-profile international consultancies which allow practitioners, scholars and ...
Lee masIntegrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
Lee masThis volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...
Lee masThis book is a must read for all those interested in building successful global brands and for all those interested in China ...
Lee masIn Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been ...
Lee masPersonal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute ...
Lee masAs a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...
Lee masStrategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...
Lee masExplores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments ...
Lee masBased on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
Lee masThis research is concerned with the impact of the nation branding, so the nation branding Was presented as a process of creating ...
Lee mas