Electronic Books

Total Books: 1 - 13 /13
A Theory of Marketing

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

Lee mas
NoIMG
Advertising culture and translation : from colonial to global / Renato Tomei; Rosanna Masiola Rosini; Matteo Baraldo

A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, ...

Lee mas
Consumers, Policy and the Environment

The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...

Lee mas
Eric Sink on the Business of Software

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This ...

Lee mas
Fresh Dialogue Five

This book is a documentation wide range of disciplines and experience, looking of an inspiring evening of design and discussion.

Lee mas
Handbook of Marketing Decision Models

The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...

Lee mas
International Advertising and Communication

This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...

Lee mas
NoIMG
Paid Attention : Innovative Advertising for a Digital World / Faris Yakob

Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how ...

Lee mas
Revenue Management with Flexible Products

Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called ...

Lee mas
Storytelling

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...

Lee mas
The Psychology of Silicon Valley Ethical Threats and Emotional Unintelligence in the Tech Industry

This book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech ...

Lee mas
The Silver Market Phenomenon

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...

Lee mas
Visual Communication: Insights and Strategies / Janis Teruggi Page, Margaret Duffy

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers This ...

Lee mas
Total Books: 1 - 13 /13