Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Lee masA first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, ...
Lee masThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
Lee masA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
Lee masThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
Lee masEric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This ...
Lee masThis book is a documentation wide range of disciplines and experience, looking of an inspiring evening of design and discussion.
Lee masThe HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...
Lee masIntegrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
Lee masThis volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...
Lee masSheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
Lee masYou will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
Lee masProvides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules ...
Lee masPaid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how ...
Lee masRemarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called ...
Lee masAs a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...
Lee masStrategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...
Lee masThis book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech ...
Lee masThe first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
Lee masThe current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
Lee mas