A Theory of Marketing
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Lee mas
A Twenty-First Century Guide to Aldersonian Marketing Thought
The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
Lee masAI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...
Lee mas
AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
Lee mas
AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch
Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Lee mas
Absolute Essentials of Business Behavioural Ethics / Nina Seppala
Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...
Lee mas
Absolute Essentials of Business Ethics / Peter Stanwick, Sarah Stanwick
Explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...
Lee mas
Accelerated GWT : Building Enterprise Google Web Toolkit Applications
Ajax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...
Lee mas
Acceptance and Usage of Technology through the Digital User Experience / Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza
Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
Lee mas
Advanced Introduction to Marketing Strategy / George S. Day
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
Lee mas
Advances in Data Mining
This book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...
Lee mas
Advances in Data Mining. Medical Applications, E-Commerce, Marketing, and Theoretical Aspects : 8th Industrial Conference, ICDM 2008 Leipzig, Germany, July 16-18, 2008 Proceedings
ICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ...
Lee mas
Advances in Dynamic Games
This book—an outgrowth of the 10th International Symposium on Dynamic Games—presents current developments of the theory ...
Lee mas
Advances in Management Research : Emerging Challenges and Trends / Debasis Chanda, Amrita Sengupta, Debaditya Mohanti
Provides a wide range of paradigmatic and theoretical substantive research articles in management research.
Lee mas
Advances in Services Innovations
The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management ...
Lee masAdvancing Strategy through Behavioural Psychology : Create Competitive Advantage in Relentlessly Changing Markets / Pontus Wadström
The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital ...
Lee mas
Aesthetic Intelligence : How to Boost It and Use It in Business and Beyond / Pauline Brown
Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
Lee mas
Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / Sascha Stürze
Helps marketing decision makers in allocating their budget to diverse communication channels and different business units ...
Lee masAgricultural Value Chains in India : Ensuring Competitiveness, Inclusiveness, Sustainability, Scalability, and Improved Finance
This book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability ...
Lee mas
Artificial Intelligence for Marketing Management / Park Thaichon, Sara Quach
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and ...
Lee mas
