Electronic Books

Total Books: 141 - 160 /260

This open access book offers something for everyone working with market segmentation: practical guidance for users of market ...

Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...

Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates ...

Simplifies intimidating data, segmentation and predictive analytics tools for everyday use in business, using real-world ...

In this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...

Proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including ...

After having a wide look over similar and competitive universities it seems that there is a large number of students who ...

The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...

This is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on ...

In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...

Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...

Total Books: 141 - 160 /260