Electronic Books

Total Books: 10561 - 10580 /18963

An updated and fresh look that highlights the comprehensive material students have trusted for over 40 years. Completely ...

This book provides a broad range of insights on market engineering and information management. It covers topics like auctions, ...

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside ...

India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies ...

Market Momentum: It examines the behavioral and statistical causes of market momentum while also exploring the practical ...

This open access book offers something for everyone working with market segmentation: practical guidance for users of market ...

we will investigate the 'market-conform' pricing of newly issued contingent claims. A contingent claim is a derivative ...

It is a challenging task to read the balance sheet of an insurance company. This derives from the fact that different positions ...

Expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, ...

Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...

Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates ...

Simplifies intimidating data, segmentation and predictive analytics tools for everyday use in business, using real-world ...

In this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Total Books: 10561 - 10580 /18963