Electronic Books

Total Books: 921 - 940 /1658

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside ...

India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies ...

we will investigate the 'market-conform' pricing of newly issued contingent claims. A contingent claim is a derivative ...

Expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, ...

Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...

Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates ...

In this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...

After having a wide look over similar and competitive universities it seems that there is a large number of students who ...

The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Introduces new approaches that deploy concepts from Marx’s critique of political economy to renew the study of labour, ...

Total Books: 921 - 940 /1658