Electronic Books

Total Books: 6161 - 6180 /11047

An updated and fresh look that highlights the comprehensive material students have trusted for over 40 years. Completely ...

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside ...

India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies ...

Market Momentum: It examines the behavioral and statistical causes of market momentum while also exploring the practical ...

This open access book offers something for everyone working with market segmentation: practical guidance for users of market ...

we will investigate the 'market-conform' pricing of newly issued contingent claims. A contingent claim is a derivative ...

It is a challenging task to read the balance sheet of an insurance company. This derives from the fact that different positions ...

Expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, ...

Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...

In this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...

Proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including ...

This is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on ...

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Total Books: 6161 - 6180 /11047