Sustainable Protein Production and Consumption: Pigs or Peas?
In this unique multidisciplinary setting, PROFETAS has opened up pathways for a major transition in protein food production ...
Continue readingSwiss Energy Governance : Political, Economic and Legal Challenges and Opportunities in the Energy Transition
This book gathers the results of an interdisciplinary research project led by the Swiss Competence Centers for Energy Research ...
Continue readingThe Effect of Neuromarketing on the consumer's purchasing decision making and The Role of its tools محمد ماهر أحمد أبو أرشيد ؛ غزل عبد الحليم كنج ؛ إشراف د. ليلاس اللحام
The impact of Neuromarketing for the businesses and the country is relevant. Its implicit and automatic processes lead to ...
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The Euro, Inflation and Consumers Perceptions
On 1 January 2002, euro banknotes and coins were introduced in twelve EU Member States. Three more countries joined in the ...
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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
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The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation / Gordon R. Foxall
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
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The Unintended Consequences of Technology: Solutions, Breakthroughs, and the Restart We Need / Chris Ategeka
In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur ...
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The power of scarcity : leveraging urgency and demand to influence customer decisions / Mindy Weinstein
Drive revenue and grow your business by using the powerful concept of scarcity.
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Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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Wayfinding, Consumption, and Air Terminal Design / Menno Hubregtse
Investigates how international air terminals organize passenger movement and generate spending. It offers a new understanding ...
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