Electronic Books

Total Books: 321 - 340 /1641

Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first ...

Crossroads of Entrepreneurship presents works from scholars belonging to a number of different disciplines - business history, ...

Unveils the biggest scams and frauds that have shocked the world of cryptocurrency, from the disappearing Crypto Queen with ...

Describes the emergence and development of culture over time as well as the formation and influence of subcultures. Even ...

Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly ...

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...

The development of product innovations is permanently challenged by the customers’ rapidly evolving demand for new products ...

These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...

Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...

Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...

The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder ...

This volume is one of the very few publications dedicated to the challenges that Continental philosophy poses to the field ...

Important and cost-effective innovations can substantially increase cyber risk and the loss of intellectual property, corporate ...

This volume contains the revised versions of selected papers in the field of data analysis, machine learning and applications ...

Data Analytics is changing the business world-data simply surrounds us! So much data is available to businesses about each ...

The purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...

Data Envelopment Analysis: A Comprehensive Text with Models, Applications, References, And DEA-Solver Software, 2nd Edition ...

This book brings together perspectives from multiple disciplines including psychology, law, IS, and computer science on ...

The book starts with an introduction on the use of data science technologies in economics and finance and is followed by ...

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...

Total Books: 321 - 340 /1641