Electronic Books

Total Books: 1 - 20 /26

This book presented sections on mobility and sensing, applications of AmI, activity and location sensing, AmI and artificial ...

This book presented sections on mobility and sensing, applications of AmI, activity and location sensing, AmI and artificial ...

This book constitutes the refereed proceedings of the Second European Conference on Ambient Intelligence, AmI 2008, held ...

Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...

Combines elements of economic and business history to study business ethics from the nineteenth century to today. It concentrates ...

Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...

The Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...

Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...

A practical, comprehensive resource for commercial interior design Designing Commercial Interiors is the industry standard ...

When I looked for a new application, I realised that shopping centre demand could be like a longitudinal wave, governed by ...

In recent years, mobile applications and technologies have become valuable for many companies and their customers. This ongoing ...

Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...

Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...

At the same time, I was a junior Brand Manager at Procter & Gamble w- ried about a much more mundane problem: how to keep ...

LEGAL PROGRAMMING: Designing Legally Compliant RFID and Software Agent Architectures for Retail Processes and Beyond provides ...

Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...

In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...

The book begins with a quick introduction to RFID basics and then discusses the various elements of the topic, using applications ...

Use of big data and analytical methods for decision making Social media and mobile channels for communicating with customers ...

Total Books: 1 - 20 /26