Electronic Books

Total Books: 1 - 20 /164

This book discusses the challenges and opportunities faced by companies in an age that increasingly values sustainability ...

Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...

Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...

This book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. ...

Helps marketing decision makers in allocating their budget to diverse communication channels and different business units ...

Looks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other concepts such ...

Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...

Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this ...

This book contributes to the creation of a cyber ecosystem supported by blockchain technology in which technology and people ...

Aims to explore the aspects of strategic leadership in a digital context together with the cyber-physical relationships whilst ...

This book presents the concept of value as the central component to success and longevity of the global ICT industry player, ...

Provides a structured, industry-independent and at the same time practical insight into all types of business partnerships. ...

Provides a set of integrated frameworks—capital, systems, and objects—that transcend managerial or technology hype by ...

Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...

Investigation reveals enterprises small and large delivering a stimulating message, from changes in entrepreneurial mindsets ...

This book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, ...

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...

Science communication, as a multidisciplinary field, has developed remarkably in recent years. It is now a distinct and exceedingly ...

provides a clear and straightforward guide for all those seeking to conduct quantitative research in the field of education, ...

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...

Total Books: 1 - 20 /164