Learning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
Continue readingAesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
Continue readingThe book consists of various topics, including radioactivity inspection of food products; decontamination trials for rice ...
Continue readingThis book deals with the analysis, construction, design, control and applications of AFPM machines. The authors present their ...
Continue readingProvides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
Continue readingThis book offers an optimistic view of the future and provides a road map for societies to get there. Drawing upon extensive ...
Continue readingThis short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
Continue readingAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Continue readingCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
Continue readingConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
Continue readingThe Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...
Continue readingHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
Continue readingThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
Continue readingCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
Continue readingThis book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development ...
Continue readingEnvironmental and Resource Valuation with Revealed Preferences: A Theoretical Guide to Empirical Models provides a systematic ...
Continue readingDigital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...
Continue readingprovides the first comprehensive assessment of the various issues faced by countries in the European Union, where progressing ...
Continue readingDuring the 1980s and early 1990s there was signi?cant work in the design and implementation of hardware neurocomputers. Nevertheless, ...
Continue readingChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
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