Electronic Books

Total Books: 1 - 20 /164
A Guide to Sustainable Corporate Responsibility : From Theory to Action

This book discusses the challenges and opportunities faced by companies in an age that increasingly values sustainability ...

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AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch

Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...

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Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb

Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...

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Advances in Crowdfunding Research and Practice

This book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. ...

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Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / Sascha Stürze

Helps marketing decision makers in allocating their budget to diverse communication channels and different business units ...

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Artificial Intelligence, Business and Civilization : Our Fate Made in Machines / By Andreas Kaplan

Looks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other concepts such ...

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B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade / Gerrit Heinemann

Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...

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Behavioral Competencies of Digital Professionals : Understanding the Role of Emotional Intelligence

Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this ...

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Blockchain and Crypto Currency Building a High Quality Marketplace for Crypto Data

This book contributes to the creation of a cyber ecosystem supported by blockchain technology in which technology and people ...

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Blockchain and Other Emerging Technologies for Digital Business Strategies / Hamid Jahankhani, David V. Kilpin

Aims to explore the aspects of strategic leadership in a digital context together with the cyber-physical relationships whilst ...

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Built on Value : The Huawei Philosophy of Finance Management

This book presents the concept of value as the central component to success and longevity of the global ICT industry player, ...

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Business Partner Management : Successfully Managing External and Internal Business Relationships / Klaus Krause

Provides a structured, industry-independent and at the same time practical insight into all types of business partnerships. ...

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Capital, Systems, and Objects : The Foundation and Future of Organizations / Richard Thomas Watson

Provides a set of integrated frameworks—capital, systems, and objects—that transcend managerial or technology hype by ...

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Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin

Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...

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Circular Entrepreneurship : Creating Responsible Enterprise / Antonella Zucchella , Sabine Urban

Investigation reveals enterprises small and large delivering a stimulating message, from changes in entrepreneurial mindsets ...

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Co-creation for Responsible Research and Innovation : Experimenting with Design Methods and Tools

This book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, ...

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Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...

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Communicating Science in Social Contexts : New models, new practices

Science communication, as a multidisciplinary field, has developed remarkably in recent years. It is now a distinct and exceedingly ...

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Conducting Quantitative Research In Education

provides a clear and straightforward guide for all those seeking to conduct quantitative research in the field of education, ...

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Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...

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Total Books: 1 - 20 /164