Big Data : A Road Map for Successful Digital Marketing
- المؤلف
- Amandeep Singh, Rohit Bansal, Sandhir Sharma
- سنة النشر
- 2022
- الناشر
- De Gruyter
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
Explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management.
الكلمات المفتاحية: Business / Marketing / Business Management / Business and Economics / Sales / Customer / Big data / Role of Big Data / Digital Marketing / Big Data Information / Data Analytics / Business Information System / New Age Marketing
