Benefits realisation : The change-driven approach to project success
- المؤلف
- Rasmus Rytter
- سنة النشر
- 2022
- الناشر
- Wiley
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
In Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and consultant Rasmus Rytter introduces a new approach to change projects where benefits realisation defines the design of the project and how it’s led. Once the project’s benefits have been defined, the key question for the project to answer is: ‘How might we help our colleagues change their behaviour? Thus, identifying behavioural change as the key driver of benefit realisation.
الكلمات المفتاحية: Business & Management / Marketing & Sales / Sales Management / Sales & Selling
