Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically
- المؤلف
- Sascha Stürze
- سنة النشر
- 2022
- الناشر
- Springer Wiesbaden
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
Helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner.
الكلمات المفتاحية: Business / Management / Business and management / Marketing / IT in Business / Digital Marketing / Agile Marketing Budgeting / Agile Marketing / Marketing Attribution / Marketing Controlling / Marketing Optimisation / Marketing Resources / ROI measurement / Attribution Modeling / Strategic Data Management / Data-Driven Marketing
