Electronic Books

Total Books: 141 - 160 /283

Its Not About the Technology

This book is not about a new concept, or a new technique. It tackles the big questions of how to develop the craft of the ...

JobBook ريمة حسن الحلبي ؛ إشراف د. سامر عباس

Jobookplatform aims to provide a space for interaction by facilitating communication between companies and customers in order ...

Key Account Management in Business-to-Business Markets

In times of fierce competition in business-to-business markets strong and economically sound business relationships with ...

Knowledge and Skill Chains in Engineering and Manufacturing

This book explores knowledge and skill chains in engineering and manufacturing in the age of global communications. Information ...

Launching & Building a Brand For Dummies / Amy Will

In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been ...

Leading Edge Technologies in Fashion Innovation : Product Design and Development Process from Materials to the End Products to Consumers / Young-A Lee

Offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies ...

Lean Business Systems and Beyond

The scope of the series includes: foundations of computer science; software theory and practice; education; computer applications ...

MKTG13 : principles of marketing / Charles W. Lamb; Joe F. Hair; Carl McDaniel

Learn Marketing YOUR Way with MKTG and MindTap! MKTG s easy-reference, paperback textbook presents course content through ...

Machining : Fundamentals and Recent Advances

Machining is one of the most important manufacturing processes. Parts manufactured by others processes often require further ...

Managing Business Interfaces

Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. ...

Managing Sustainability : Perspectives From Retailing and Services / Beatrice Luceri, Elisa Martinelli

Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...

Market Entry Strategies in Eastern Europe in the Context of the European Union

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside ...

Market Segmentation Analysis

This open access book offers something for everyone working with market segmentation: practical guidance for users of market ...

Marketing / Roger A. Kerin, Steven W. Hartley

Expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, ...

Marketing 5.0: Technology for Humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...

Marketing Analytics : A Machine Learning Approach / A. Mansurali, P. Mary Jeyanthi

Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates ...

Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques / Mike Grigsby

Simplifies intimidating data, segmentation and predictive analytics tools for everyday use in business, using real-world ...

Marketing Campaigns That Change Attitude And Behaviors محمد سلطان أنس الحمامي ؛ إشراف د. جهاد يعقوب

In this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...

Marketing Communication Policies

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Total Books: 141 - 160 /283