Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques / Mike Grigsby
Publication year: 2018
ISBN: 9780749482169
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Simplifies intimidating data, segmentation and predictive analytics tools for everyday use in business, using real-world marketing problems to apply to a range of practical scenarios Provides accessibility and insightful application of techniques regardless of experience level
Subject: Marketing, Marketing Recherche, Marketing research,
