The Conversion Code: Stop Chasing Leads and Start Attracting Clients / Chris Smith
In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI ...
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The Death of Fashion
When, for a few weeks each year, Western fashion victims become red-hot with excitement waiting for the fashion sales to ...
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The Delft Systems Approach : Analysis and Design of Industrial Systems
The pace of development in knowledge and know-how in the fields of organisational sciences, logistics and information technology ...
Lire la suiteThe End of Marketing : Humanizing Your Brand in the Age of Social Media / Carlos Gil
In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged ...
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The Internet of Things : First International Conference, IOT 2008, Zurich, Switzerland, March 26-28, 2008. Proceedings
This volume contains the proceeding softhe Internet of Things (IOT)Conference 2008, the ?rst international conference of ...
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The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline / Danilo Zatta
In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert ...
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The Road to Luxury: The New Frontiers in Luxury Brand Management / Ashok Som, Christian Blanckaert
The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, ...
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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
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The Semantic Web : Real-World Applications from Industry
It offers a glimpse into the opening door of semantic technologies by means of concentrated examples of semantic applications ...
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The Silver Market Phenomenon
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
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The Theory and Practice of Revenue Management
It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting ...
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Transformations and Projections in Computer Graphics
Transformations and projections are used extensively in Computer Graphics, a field which is now a part of everyone’s lives ...
Lire la suiteUnderstanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with ...
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Vertical Markets and Cooperative Hierarchies
Agricultural cooperatives have strong market positions in agri-food industries, in many countries. In recent decades we have ...
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Warranty Management and Product Manufacture
The aim of warranty management is to achieve the overall business objectives by focussing on both product performance assurance ...
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Web Communities
Web community, defined as a set of Web-based documents with its own logical structure, is a flexible and efficient approach ...
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Web Design and Marketing Solutions for Business Websites
The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, ...
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Web Standards Creativity
Web Standards Creativity is jam-packed with fresh, innovative design ideas. The topics range from essential CSS typography ...
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e-Business and Telecommunication Networks
This book contains the best papers of the First International Conference on e-Business and Telecommunication Networks (ICETE ...
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