Learning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
Lire la suiteAesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
Lire la suiteThe book consists of various topics, including radioactivity inspection of food products; decontamination trials for rice ...
Lire la suiteThis book deals with the analysis, construction, design, control and applications of AFPM machines. The authors present their ...
Lire la suiteProvides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
Lire la suiteThis book offers an optimistic view of the future and provides a road map for societies to get there. Drawing upon extensive ...
Lire la suiteThis short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
Lire la suiteAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lire la suiteCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
Lire la suiteConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
Lire la suiteThe Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...
Lire la suiteHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
Lire la suiteThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
Lire la suiteCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
Lire la suiteThis book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development ...
Lire la suiteEnvironmental and Resource Valuation with Revealed Preferences: A Theoretical Guide to Empirical Models provides a systematic ...
Lire la suiteDigital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...
Lire la suiteprovides the first comprehensive assessment of the various issues faced by countries in the European Union, where progressing ...
Lire la suiteDuring the 1980s and early 1990s there was signi?cant work in the design and implementation of hardware neurocomputers. Nevertheless, ...
Lire la suiteChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
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