Electronic Books

Total Books: 21 - 40 /49

Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...

Future tech : how to capture value from disruptive industry trends / Trond Arne Undheim

Amazon's Fire phone. Google Glass. Facebook Home. Quikster. New technologies alone don't always cause industry changes. ...

Genetic Basis of Oral Health Conditions

This book explains the genetic basis of a wide range of dental disorders, including dental caries, periodontitis, congenital ...

Global E-Security : 4th International Conference, ICGeS 2008, London, UK, June 23-25, 2008. Proceedings

This book constitutes the refereed proceedings of the 4th International Conference on Global E-Security, ICGeS 2008, held ...

Guardians of Public Value How Public Organisations Become and Remain Institutions

This book presents case studies of twelve organisations which the public have come to view as institutions. From the BBC ...

Handbook of cosmetic science and technology / Andre O. Barel, Marc Paye, Howard I. Maibach

A standard reference for cosmetic scientists and dermatologists seeking the latest innovations and technology for the formulation, ...

Hands-On Design Patterns with Java : Learn Design Patterns That Enable the Building of Large-Scale Software Architectures / Edward Lavieri

Java design patterns are reusable and proven solutions to software design problems. This book covers over 60 battle-tested ...

Law Against Unfair Competition

Annotation This book examines the present state of harmonization of unfair competition law in Europe. It discusses the particular ...

Leading Edge Technologies in Fashion Innovation : Product Design and Development Process from Materials to the End Products to Consumers / Young-A Lee

Offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies ...

Liquidity, Markets and Trading in Action : An Interdisciplinary Perspective

This book addresses four standard business school subjects: microeconomics, macroeconomics, finance and information systems ...

Liquidity, Markets and Trading in Action : An Interdisciplinary Perspective

Adresses four standard business school subjects: microeconomics, macroeconomics, finance and information systems as they ...

Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour / Viktor Smith , Daniel Barratt

Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...

New Frontiers in Banking Services

This book is devoted to an issue that is the subject of growing interest amongst policy makers, financial providers and academics. ...

Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies / Andrea Sestino, Gianluigi Guido

Focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. ...

Product Development within Artificial Intelligence, Ethics and Legal Risk : Exemplary for Safe Autonomous Vehicles

This book synthesizes a supportive developer checklist considering sustainable Team and agile Project Management in the challenge ...

Qualitative Marketing Research : Understanding Consumer Behaviour / Dominika Maison

A perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...

Reports on Food Safety 2005

Food monitoring is a tool to recognize and avoid potential risks to consumers. While the states enforce food law primarily ...

Shift: Transform Motion into Progress in Business / Richard Lees, Azlan Raj

In Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business ...

Total Books: 21 - 40 /49