On the occasion of the 50th anniversary of the European Union experts present their analyses of historical developments and ...
Lire la suiteMarketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Lire la suite"Market quality" is a complex, ambiguous term that means different things to different people. How should it be defined, ...
Lire la suiteThe book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
Lire la suiteAI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...
Lire la suitePresents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
Lire la suiteShows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Lire la suiteBehavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...
Lire la suiteExplores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...
Lire la suiteAjax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...
Lire la suiteSheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
Lire la suiteMeasures of Active Labor Market Policy - such as training, wage subsidies, public employment measures, and job search assistance ...
Lire la suiteThis book contains selected and revised papers of the European Symposium on Adaptive and Learning Agents and Multi-Agent ...
Lire la suiteIn the last years electronic markets, especially online auctions, have become very popular and received more and more attention ...
Lire la suiteLearning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
Lire la suiteThis book constitutes the refereed proceedings of the First International Conference on Advanced Data Mining and Applications, ...
Lire la suitePresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
Lire la suiteThis book provides an investor-friendly presentation of the premises and applications of the quantitative finance models ...
Lire la suitePerceiving the economy as a complex dynamic system, generates a need for new tools for its study. As a constructive simulation ...
Lire la suiteThis book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...
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