The Fundamental Elements of Strategy Concepts, Theories and Cases
This book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental ...
Lee mas
The Future of Management in an AI World : Redefining Purpose and Strategy in the Fourth Industrial Revolution / Jordi Canals, Franz Heukamp
Containing international insights from leading figures from the world of management and technology, this book addresses the ...
Lee mas
The Information Society in an Enlarged Europe
The book presents a benchmarking study of the 10 new member states and 3 candidate countries of the European Union as compared ...
Lee mas
The Innovation Game
Management and management science mainly treat RandD and innovations as costs or budgets to be managed, an approach that ...
Lee mas
The Lean CFO : Architect of the Lean Management Accounting System / Nicholas S. Katko
This book is not about debits, credits, or accounting theory. It’s about how a chief financial officer (CFO) becomes a ...
Lee mas
The Life Cycle of Entrepreneurial Ventures
The Life Cycle of Entrepreneurial Ventures discusses topical issues in entrepreneurship organized around the various stages ...
Lee mas
The Paradoxical Foundation of Strategic Management
This book offers a systematic critique of the scientific discourse of strategic management. It uncovers scholars' unquestioned ...
Lee mas
The Psychodynamics of Enlightened Leadership Coping with Chaos
This book provides a comprehensive look at the pluses and minuses of leadership in times of an unparalleled crisis, such ...
Lee mas
The Silver Market Phenomenon
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
Lee mas
Toolbox Digital Business : Leadership, Business Models, Technologis and Change / Ralf T. Kreutzer
Provides important guidelines for the digital transformation process and shows how established companies in particular can ...
Lee mas
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lee masTransition and Opportunity : Strategies from Business Leaders on Making the Most of China's Future
Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to ...
Lee mas
Understanding Competitive Advantage
This book is about competitive advantage and how it is created at the company level. Our theoretical starting point is that ...
Lee mas
Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Lee mas
Understanding Values Work Institutional Perspectives in Organizations and Leadership
At the core of institutional theories, ‘values’ is a central term and figures in most definitions; however it remains ...
Lee mas
Valuation in Life Sciences
This book recognizes that there is no consent on how to apply valuation methodologies in life sciences. One of the complicating ...
Lee mas
Value Creation in Leveraged Buyouts
Over the last years, buyout activity has risen dramatically - especially in Europe - sparking intense public discussion about ...
Lee mas
Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales / Jon Mowat
Provides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
Lee mas
Welfare Economics and Social Choice Theory, 2nd Edition
Welfare economics, and social choice theory, are disciplines that blend economics, ethics, political science, and mathematics. Topics ...
Lee mas
When Can Oil Economies Be Deemed Sustainable?
This book questions the stereotype depicting all Gulf (GCC) economies as not sustainable, and starts a critical discussion ...
Lee mas
