This book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental ...
Lee masContaining international insights from leading figures from the world of management and technology, this book addresses the ...
Lee masThe book presents a benchmarking study of the 10 new member states and 3 candidate countries of the European Union as compared ...
Lee masManagement and management science mainly treat RandD and innovations as costs or budgets to be managed, an approach that ...
Lee masThis book is not about debits, credits, or accounting theory. It’s about how a chief financial officer (CFO) becomes a ...
Lee masThe Life Cycle of Entrepreneurial Ventures discusses topical issues in entrepreneurship organized around the various stages ...
Lee masThis book offers a systematic critique of the scientific discourse of strategic management. It uncovers scholars' unquestioned ...
Lee masThis book provides a comprehensive look at the pluses and minuses of leadership in times of an unparalleled crisis, such ...
Lee masThe current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
Lee masProvides important guidelines for the digital transformation process and shows how established companies in particular can ...
Lee masExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lee masMultinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to ...
Lee masThis book is about competitive advantage and how it is created at the company level. Our theoretical starting point is that ...
Lee masA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Lee masAt the core of institutional theories, ‘values’ is a central term and figures in most definitions; however it remains ...
Lee masThis book recognizes that there is no consent on how to apply valuation methodologies in life sciences. One of the complicating ...
Lee masOver the last years, buyout activity has risen dramatically - especially in Europe - sparking intense public discussion about ...
Lee masProvides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
Lee masWelfare economics, and social choice theory, are disciplines that blend economics, ethics, political science, and mathematics. Topics ...
Lee masThis book questions the stereotype depicting all Gulf (GCC) economies as not sustainable, and starts a critical discussion ...
Lee mas