Book Details

The Fundamental Elements of Strategy Concepts, Theories and Cases

Publication year: 2021

ISBN: 978-981-33-4713-7

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This book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental elements. Unlike the traditional definition of strategy as "a plan to achieve a long-term goal from overall considerations”in a linear view, this book defines strategy from non-linear viewpoint as it is in the real world.


Subject: Business and Management / Management / Operations Research/Decision / Business and Management, general / business strategy / competitive strategy / strategic decision / tactics and strategy / evaluation of strategy / assessment of strategy / future of strategy study / China's cases in management