Book Details

Estimation of Willingness-to-Pay

Publish Date: 2006

ISBN: 978-3-8350-9244-0

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To determine the willingness-to-pay (WTP) for products and/or services from a customer perspective is crucial for modern approaches to pricing.With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate WTP. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices.

Subject: Business and Economics, Conjoint analysis, Online-surveying, Pricing, Statistics, marketing